A snapshot of each generation, including who they are, what they value, and how brands should perceive them.

Brand loyalty is achieved and expressed differently among older and younger generations, and brands can’t take a one-size-fits-all approach to earn consumers' support.

A deep dive into how each generation perceives technology and how they live on and with digital devices.

An exploration of what’s socially acceptable in the eyes of each generation and how brands can help achieve social progress.

Each generation has distinct stresses and anxieties, as well as methods for coping, shaped by the culture in which they grew up; by understanding their specific fears and approaches to dealing with them, brands can play a key role in mitigating them.

By learning how each generation approaches TV and movies, music, and gaming, brands across industries can better engage with their consumers through entertainment.

Discover the differing retail preferences and habits of Boomers, Xers, Ys, and Zs.

A snapshot of each generation's luxury purchases and why they're splurging in these areas.

Discover what Baby Boomers, Gen Xers, Gen Ys, and Gen Zs expect of brands across all industries, along with tips for implementation.

A quantitative overview of generational sentiments toward aspects of life today.

A quantitative overview of generational attitudes surrounding life's milestones and major events.

A quantitative overview of attitudes and perceptions toward career achievements and goals.

A quantitative overview of spending/saving habits and attitudes across U.S. and UK generations.

A quantitative overview of the stresses and social norms across generations today.

A quantitative overview of the political attitudes and perceptions among Gen Z, Gen Y, Gen X, and Baby Boomers.

A quantitative overview of health and wellness attitudes and perceptions across generations.

A quantitative overview of food and beverage habits and attitudes across generations.

A quantitative overview of generational attitudes and preferences toward technology.

A quantitative overview of entertainment preferences and attitudes across generations.

A quantitative overview of generational attitudes and behaviors toward social media.

A quantitative overview of generational attitudes and preferences toward retail.

A quantitative overview of generational attitudes and perceptions toward brands today.

Cities and suburbs are becoming increasingly similar, altering the ways in which people live, work, and play, and thereby the ways in which they interact with brands.

Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.