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VIRAL NEWS: MTV VMAs. NUFF SAID

... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, we've all been celebrating the remarkable triumph of 19-year-old Coco Gauff in the U.S. Open and closely following how Ashton Kutcher and Mila Kunis are in hot water for the character letters they wrote on behalf of disgraced actor Danny Masterson. However, the MTV VMAs, took ...

DIVERSIFYING DENIM

... Just jean-ius denim updates Gen Z is currently reigniting a passion for denim, thanks, in part, to the resurgence of wide-legged and flared jeans. In a world where fashion trends are quick-moving and many times ephemeral, denim is an unwavering favorite within this generation. Whether embracing vintage aesthetics or championing sustainability initiatives, Gen Zs approach to denim elegantly intertwines nostalgia with a forward-looking mindset. Today, we take a look at the latest denim trends and ...

VIRAL NEWS: LATIN GRAMMYS, STORE-BOUGHT PESTO, THE GUY ON THE CHIEFS

... under fire because of the selection of this year's venue. For the first time in the award ceremony's history, the event was held outside the US. Even though many criticized the decision, nothing could opaque the triumph of Latin American stars in most categories. Particularly Colombian women. "Mañana Será Bonito" by Karol G and "Shakira: Bzrp Music Sessions, Vol. 5" by Shakira won the biggest awards of the night (Album of the Year and Song of the Year, respectively). Another notch of girl power in ...

STUDENT LOAN RESTART

... Knowledge may be power, but it’s also expensiveGet ready for next month's financial shake-up! As 46M Americans gear up to start repaying a whopping $1.6 trillion in student loans to Uncle Sam, these borrowers (primarily Millennials and older Gen Zs) are going to feel the financial squeeze. These young workers are facing less financial security than their older counterparts did at the same age between the trifecta of wage stagnation, higher costs of housing, and higher costs of everyday ...

Revolutionizing Eyewear

... National Civil Rights Museum in Memphis, Tennessee to learn more about the American Civil Rights movement or to the National Museum of African American History & Culture in Washington, D.C. No time for a trip? This list can help you find a museum closer to your area. - Support a Black-owned Business - Commemorate Juneteenth by eating a meal at a Black-owned restaurant in your area. Need help finding a restaurant? Apps like EatOkra can be a great place to find Black-owned establishments in your area ...

BACK-TO-SCHOOL AESTHETICS

... The latest on campus cool looks What one’s back-to-school aesthetic signals plays a significant role in capturing the attention of incoming students, reflecting current trends, and creating emotional connections In fact, 71% of Gen Zs tell us that they are MORE likely to buy a product for back-to-school that they’ve seen on social media, and searches for inspo on TikTok alone amongst the #backtoschool, #backtoschoolclothinghaul, and #schoolsupplies videos are collectively garnering over 28B ...

CASSANDRA SESSIONS 2023

... ICYMI Last week, we hosted our annual Cassandra Sessions, “That’s so Aesthetic – the Gen Z Vibe and Its Reverberation in the Market," which examined how integral aesthetics are to Gen Zs identity and the implications of this for businesses and brands. Sessions is Cassandra’s IRL event that gives our clients the opportunity to see and learn from our latest research and insights. Attendees at this year’s event walked out with a much better idea of how to relate and connect to a new era of ...