ANAMORPHIC ART Oct 16, 2023 ... actions like raising hands or mimicking an airplane. - MAYBELLINE - LASH SENSATION - In July, Maybelline created a viral sensation in London with a TikTok video featuring a clever campaign involving stylish public transport. Numerous media sources covered the story, stating that the makeup brand adorned London Tube trains and buses with eyelashes and placed oversized mascara wands for added flair at key stops. People were amazed and commented on the creativity. However, in a twist of marketing ...
MAKEUP’S DIGITAL INFLUENCE Apr 19, 2022 ... TikTok filters go physical Social media filters have earned quite a notorious rep for creating unattainable beauty standards for people online. But like most things on the internet, there’s some good with the bad. Creative TikTokers have been using filters as a tool for everything from makeup inspiration to no-makeup self-appreciation. Today, we’re highlighting where makeup filters are meeting real-life beauty in three viral TikTok trends. - FILTERS BATTLE MAKEUP - You know that makeup filter ...
REALITY GETS A MAKEOVER Jun 14, 2023 ... of a virtual beauty week where you can virtually try on makeup in the metaverse.” Up until the day of launch, the official website didn't seem to hold many answers either, with Melissa (23) telling us, “I still don't feel like I understand what will be offered at this event. It seems like there will be products for sale, but I don't feel like I know for sure what's different about this event compared to ordinary online shopping.” - THERE’S ROOM FOR GROWTH - Although there seemed to be a general ...
SANTA IN THE METAVERSE Dec 14, 2022 ... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...
