VIRAL NEWS: HOGWARTS LEGACY - THE GOOD, THE BAD, AND THE COMPLICATED Feb 17, 2023 ... views on TikTok, the open-world adventure is set in the fantasy world of Harry Potter and, as we've seen for years with any new product of this franchise, is bringing a lot of controversy with it. J.K. Rowling's (author of the book series) harmful and repeated rhetoric around trans people, allegations of harmful anti-semitic tropes, and questionable decisions from the developers. Today we'll showcase how every corner of the internet is handling the launch. - BOYCOTTING - Probably the loudest voices ...
MATCH ME IF YOU CAN Jul 05, 2023 ... Matchmaking has officially trickled back into the Zeitgeist.While it may be true that “you don’t find love, it finds you”, many Gen Zs are getting a bit concerned that love isn’t even looking for them. In fact, 41% of Gen Zs tell us that they find dating hard. And they’ve also grown weary of dating apps and their algorithms’ ability to help them on their search. Instead, more and more, young people are intrigued by the old fashioned concept of a matchmaker, an expert to help them find a partner ...
VACAY THE GEN Z WAY Apr 04, 2023 ... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...
WHAT’S NEW IN WELLNESS Mar 23, 2023 ... . - SHADOW WORK - Explore shadow work on TikTok — where the topic has nearly a billion views — you might find a type of therapy that dives deep. In fact, it touches not only on how you view the world but also on what triggers you, what you’ve suppressed, your inner child — and even your “dark side.” While this concept has been around for ages, it’s taking off in the spiritual corner of TikTok and beyond and has now become so popular because Gen Z is recognizing what a trap perfection is. While TikTok is ...
VIRAL NEWS: CONGRESS CHAOS Oct 06, 2023 ... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, amongst breathing a thankful sigh of relief that a 9-year-old who was abducted from a New York State park was found safe, exciting news coming from the WNBA, and Las Vegas opening the doors to its $2.3B venue, the Sphere, our primary focus has been the continued chaos of the U.S ...
GEN ALPHA MAKES ITS MARK ON RETAIL Mar 09, 2023 ... shoppers get younger and kids get more experimental, brands are finally starting to catch on to Gen Alpha's eventual purchasing power of $500bn per year, the biggest ever seen. - JB SKRUB - In response to the absence of product offerings for young and tween boys, actress Julie Bowen and Conde Nast’s Jill Biren teamed up to launch a skincare and wellness brand, JB Skrub, dedicated to the adolescent group. The duo, both mothers of boys themselves, saw a lack of representation for boys of this age in the ...
GAME ON Apr 13, 2023 ... Aguero and esports organization Astralis to launch a new training program for gamers. The program will include weekly workout routines, mental agility training, muscle conditioning, and cardio; all catered to an esports audience. - NEUBRIA ZONE - Gamers are looking for products that deliver mental energy, focus, and attention to help them excel. Neubria Zone is a first-of-its-kind gaming supplement to help support vision and maintain alertness. The nootropic formula with a blend of essential vitamins ...
GOOD GETTERS Apr 24, 2023 ... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...
CAREER CLUBS ON CAMPUS Aug 16, 2023 ... College Clubs bridging the gap between studies and the real-world experience As college freshmen across the country get ready to start out at a new school, they’ll be greeted with an array of student clubs to join, offering the promise of an enhanced collegiate experience that provides opportunities for personal growth, friendship, skill development, and a sense of purpose and community. However, with a shaky labor market, some of the most popular clubs are the ones that focus on networking and ...
WOMEN LEADING THE WAY Mar 08, 2023 ... provides a platform for people to get involved with creating change. Celebrated during Women's History Month in the U.S., this global recognition allows us to collectively discover, uplift, and praise women for their contributions. - IMILOA COLLECTIVE - Imiloa Collective is a women-led social, creative enterprise founded by the entrepreneur and board member of The Community Cloth - Priya Ramkissoon. Helping to build and enrich the skillsets of creatives, other women entrepreneurs, and underserved ...