EARTH DAY ECOWATCH Apr 20, 2023 ... GEN Zs TURNING ECO ANXIETY INTO ACTION With current TV shows such as Extrapolations potentially foreshadowing how the effects of climate change will become embedded into our everyday lives, it’s never been a more critical time to invest, innovate, and fight for our planet. Gen Zs are especially concerned and are more vocally expressing those concerns. 4 in 10 Gen Zs strongly agree that too many brands talk about being environmentally friendly but don't back it up with tangible actions. Although ...
VACAY THE GEN Z WAY Apr 04, 2023 ... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...
PARENTAL ADVISORY Aug 29, 2023 ... it's up to all adults, not just girl moms, to do the work to prevent toxic masculinity for the next generation. One such parent leading the charge is Payal Desai, a teacher and mom of two boys, who are setting the socials alight with her video series called "No Dusty Sons” - reframing toxic masculinity mixed with laziness. Here, Desai imparts valuable life lessons from appreciating retail therapy to making sure her son writes about his feelings so that someone else's daughter doesn't have to deal ...
VIRAL NEWS: PHARRELL'S COLLECTION, SMOSH, AND A BILLION-DOLLAR CAGE FIGHT Jun 23, 2023 ... -founders of Smosh, Ian Hecox, and Anthony Padilla, bought it back for an undisclosed price. The acquisition marks a new chapter for Smosh, which now has 25.6 million subscribers and has changed hands twice since 2018. Padilla left Smosh in 2017 to pursue his independent content. Now, Hecox joined him to announce their acquisition in a video (5.9 Million views and counting) explaining how they missed their sketch comedy roots, which led them to buy back Smosh. Millennials and older Gen Zs around the ...
GOOD HAIR DAY Mar 06, 2023 ... Hair color trends to dye for Recent forecasts indicate that the "Hair Color Market'' is expected to reach $42.07B by 2029. So, it's unsurprising then that suddenly there's a hair-color trend out there for everyone, whether it be the "90s natural” hair-color trend or “Cowgirl Copper”, especially if you've tested out TikTok’s viral #coloranalysis, which although not a new concept, has risen in popularity to over 156 million views for helping to decipher your ‘it’ hair color. Ahead are three ...
WHAT’S NEW IN WELLNESS Mar 23, 2023 ... . - SHADOW WORK - Explore shadow work on TikTok — where the topic has nearly a billion views — you might find a type of therapy that dives deep. In fact, it touches not only on how you view the world but also on what triggers you, what you’ve suppressed, your inner child — and even your “dark side.” While this concept has been around for ages, it’s taking off in the spiritual corner of TikTok and beyond and has now become so popular because Gen Z is recognizing what a trap perfection is. While TikTok is ...
GOOD GETTERS Apr 24, 2023 ... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...
GRAMMYS RECAP 2023 Feb 06, 2023 ... Making musical historyThe 65th Annual Grammy Awards ceremony took place last night where a slew of A-listers were in the house, and the likes of a somber “Ben Affleck” quickly became a trending topic during the telecast while accompanying his wife, Jennifer Lopez. While the awards have been criticized over the years for their tendency to discount traditionally underrepresented communities, this year's awards took some positive steps forward by breaking down barriers, where some of music's ...
VIRAL NEWS: HOGWARTS LEGACY - THE GOOD, THE BAD, AND THE COMPLICATED Feb 17, 2023 ... views on TikTok, the open-world adventure is set in the fantasy world of Harry Potter and, as we've seen for years with any new product of this franchise, is bringing a lot of controversy with it. J.K. Rowling's (author of the book series) harmful and repeated rhetoric around trans people, allegations of harmful anti-semitic tropes, and questionable decisions from the developers. Today we'll showcase how every corner of the internet is handling the launch. - BOYCOTTING - Probably the loudest voices ...
GAME ON Apr 13, 2023 ... Aguero and esports organization Astralis to launch a new training program for gamers. The program will include weekly workout routines, mental agility training, muscle conditioning, and cardio; all catered to an esports audience. - NEUBRIA ZONE - Gamers are looking for products that deliver mental energy, focus, and attention to help them excel. Neubria Zone is a first-of-its-kind gaming supplement to help support vision and maintain alertness. The nootropic formula with a blend of essential vitamins ...