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A MINDFUL CHILD

... with privileged or crunchy parents passing along these practices, the Sankofa Mindfulness Room Initiative sees the practice as a form of urban trauma healing and restorative justice. Sankofa comes from the African proverb that means ‘go back and fetch it’, and at the Martin Luther King Jr. Middle School in Richmond, Virginia, students are learning to focus on their own awareness, building coping skills, and strong relationships with others. The creators of the Room say the location is a safe place ...

TEACHERS TAKE TIME OFF

... to a close, Cassandra believes teachers deserve some rest and relaxation. Brands are in alignment, acknowledging and honoring the work of teachers. Ahead are three brand initiatives aimed at helping teachers have a more enjoyable summer break. - NORWEGIAN CRUISE LINE - For the fourth year in a row, Norwegian is celebrating educators by giving free cruises to 20 teachers across the United States and Canada. Students, peers, friends, and family were able to nominate an inspiring educator (or ...

The Great Re-port on Work

... Cassandra’s latest report is hereAs a generation, Gen Z has been labeled as coddled and unwilling—or unable—to work hard. However, these accusations so completely miss the mark as they, in fact, are one of the most accomplished and capable generations, but also one of the most pragmatic. So, it’s of no surprise that Gen Z, who will make up 30% of the U.S. workforce by 2030, are not falling into the “dream job” trope, which, let's be honest, isn’t the be-all and end-all in today’s unstable ...

BLACK HISTORY MONTH BRAND REVIEW

... How big named brands are honoring Black History Month With 84% of Gen Z saying they want the companies they purchase from to demonstrate a commitment to DE&I, as marketing around events such as Black History Month are often seen as disingenuous, performative, and at worst - offensive. However, as uncovered in Cassandra's I-Identify report, the companies that genuinely earn the support and trust of Gen Zs do more than just change their brand colors, or replace a logo on their social pages during ...

WELLNESS TECH

... learning algorithms, and then an accompanying app shares valuable health data like heart rate, respiratory rate, and stress level. i-Virtual wasn’t the only startup teasing out selfie tech; Nuralogix, a Canadian health tech company, announced similar plans to use AI to measure more than 1,000 diagnostics, including blood pressure and heart rate, by analyzing your face from a selfie. - SUPPLEMENT TECH - While custom 3D-printed supplements feel like something out of The Jetsons (or, depending on your ...

WHEN WORLDS COLLIDE

... Unlikely fashion collabs— innovation or clickbait?Over the past few years, collaborations between brands have given the fashion world a new focus, and it’s now fairly prevalent to see two very different brands coupling up and working together to get their fans buzzing. However, as unexpected as these collaborations might be, will the attention from these unlikely pairings have consumers reaching for their digital wallets? Ahead are three unlikely collabs that we’re eager to watch. - NIKE and ...