THE FUTURE MUSIC INDUSTRY May 23, 2022 ... TikTok as the new record labelWe can thank TikTok for everything from mega-hits like “abcdefu” to the return of Aly & AJ to our collective obsession with “Jiggle Jiggle.” While platforms like Spotify have seen a drop in the distribution of music from record labels since 2017, TikTok is catapulting unknown artists into stardom. Here, we’re taking a look at how TikTok is shaping the future music industry. - SOUNDON - TikTok is leaning into its ability to propel unsigned musicians into fame with ...
