GOOD HAIR DAY Mar 06, 2023 ... - neither an artificial blue-black nor the absolute darkest brown. Celebs including Kylie Jenner, Dua Lipa, and Billie Eilish, to name a few, have embraced the trend with strands that are all tinted a glossy onyx that gives the appearance of perfectly-sleek glass hair.— Morgan, 22, OH (Cassandra Collective) - RECESSION BRUNETTE - As uncovered in Cassandra’s Gen Zs Values and Value - Consumer Confidence Report, 62% of Gen Zs are concerned about the possibility of a recession having an impact on their ...
HONORING SOCIAL WORKERS MONTH Mar 20, 2023 ... The organizations and Gen Zs that exemplify the profession National Social Work Month, observed throughout March, uplifts the social workers of our country and celebrates their constant contributions to our society, where members of the profession are helping people overcome personal crises like food insecurity, lack of affordable housing, or limited access to good health care. They also advocate on a systems level to ensure laws and policies are adopted so everyone can access such services ...
WHAT’S NEW IN WELLNESS Mar 23, 2023 ... therapy across the country has significantly impacted the health-and-wellness field, becoming more easily accessible thanks to the rise of stretching studios and certified flexologists who share their tips on TikTok and at spas as they begin adding this service to their menus. - DARKNESS RETREATS - Last month, Packers quarterback Aaron Rodgers, an older Millennial, announced that he would be attending a “Darkness Retreat,” in southern Oregon, where he hoped to gain some insight into what his next ...
RECESSION-CORE INFLUENCING Mar 02, 2023 ... the next 6 months. With Cassandra’s research uncovering that 60% of U.S. Trendsetters follow influencers to learn about things and explore, it’s no surprise then that the sudden trend - which sprang from a place of authenticity and as a way for influencers to show how down-to-earth they are, has seen such a spike in interest. However, as the trend lingers, the more it becomes something of a paradox. Ahead we cast a lens on three elements focused on this conflicting new trend. - THE DEINFLUENCER ...
BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
BLACK HISTORY MONTH BRAND REVIEW Feb 16, 2023 ... How big named brands are honoring Black History Month With 84% of Gen Z saying they want the companies they purchase from to demonstrate a commitment to DE&I, as marketing around events such as Black History Month are often seen as disingenuous, performative, and at worst - offensive. However, as uncovered in Cassandra's I-Identify report, the companies that genuinely earn the support and trust of Gen Zs do more than just change their brand colors, or replace a logo on their social pages during ...
WHEN WORLDS COLLIDE Feb 09, 2023 ... #OREOBLACKPINK campaign, which has over 261M views on TikTok, the collection will feature Oreo x BLACKPINK packaging with two exclusive versions of “Black” Oreos with strawberry filling and “Pink” Oreos with dark chocolate filling. Inside each limited-edition packet, BLINKs will find 10 collectible photo cards. Access to eight personalized AI-powered video messages, one from each member, and mobile wallpaper downloads are also available at the dedicated Oreo BLACKPINK website. - ZARA AND CLARKS - Global ...
