VACAY THE GEN Z WAY Apr 04, 2023 ... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...
WHAT’S NEW IN WELLNESS Mar 23, 2023 ... Youth explore “old” new trendsMillennials and Gen Zs place great value on their overall well-being - with a large majority noting that their mental, physical, and spiritual health are all important has become part of the status quo when considering these younger cohorts. And there’s no shortage of new trends to partake in – even if some are actually over a thousand years old. Today we’re parsing out three to understand what draws Millennials and/or Gen Zs to each and why what’s old is new again ...
BASKETBALL GAME CHANGERS Mar 21, 2023 ... benefits provided to students when attending a college, fans refuse to take a time out in the lead-up to the final four matches. And after a weekend of unprecedented broken brackets, it’s called madness for a reason. Ahead, we’re giving readers a pulse on brand activities related to March Madness on and off the court. - AFLAC - Brands with media investments in the NCAA were given a wake-up call in 2022 when in November Auburn freshman Kharyssa Richardson suffered a head injury at the Las Vegas ...
HAPPY FATHER’S DAY Jun 15, 2023 ... Celebrating the dads in our lives. As Father’s Day draws near, shelves everywhere are being stocked with greetings cards that depict the activities dads get up to, grilling, fishing, golfing, using power tools, and drinking beer, and as such, brands and celebs are launching campaigns focused on remembering the best moments of life with fathers and fatherly figures to highlight their support. In recognition of all things fatherly, ahead, we take a look at some of the other ways ‘good old Dad ...
WHAT'S NEW IN SOCIAL MEDIA Mar 14, 2023 ... Does TikTok finally have some competition??Last year, TikTok was on top of the world, having dethroned Google as the most visited website on the internet, and since then, is going from strength to strength. However, with a younger generation willing to try out the new thing that’s trending (hello 'Gas' app), new options are entering the market, ready to try to take a slice of the pie. Ahead, we spotlight some alternative additions hoping to gain from Gen Zs shifting sensibilities and one ...
TROPHY WIVES ARE TRENDING May 25, 2023 ... domestic labor than men. - VILLAIN ERA WIVES - On the flip side, Cassandra’s most recent report - Parents on Board, revealed that Moms are feeling the pressure, and calling out the lack of support within our society for parents. Fully, 72% of moms agree that there just isn't enough social support for parents compared to 63% of dads. So, in what started as a trend on TikTok, amassing 237M views showing how to squash the selfless mother trope and embrace selfishness, it's no wonder moms are entering ...
“WE JUST WON AN OSCAR” Mar 13, 2023 ... The hits and misses of The Oscars 2023 Last night, the 95th annual Academy Awards took place, and erring on the side of caution (after last year's slapgate’ fiasco), the ceremony lacked a little less drama, though host Jimmy Kimmel couldn’t resist a few quips to make light of last year's debacle. And, although only 5% of global youth feel that ‘movies’ have the greatest impact on popular culture within their country, the Academy was doing their darndest to attract this younger cohort where they ...
HONORING SOCIAL WORKERS MONTH Mar 20, 2023 ... The organizations and Gen Zs that exemplify the profession National Social Work Month, observed throughout March, uplifts the social workers of our country and celebrates their constant contributions to our society, where members of the profession are helping people overcome personal crises like food insecurity, lack of affordable housing, or limited access to good health care. They also advocate on a systems level to ensure laws and policies are adopted so everyone can access such services ...
The Great Re-port on Work Feb 23, 2023 ... Cassandra’s latest report is hereAs a generation, Gen Z has been labeled as coddled and unwilling—or unable—to work hard. However, these accusations so completely miss the mark as they, in fact, are one of the most accomplished and capable generations, but also one of the most pragmatic. So, it’s of no surprise that Gen Z, who will make up 30% of the U.S. workforce by 2030, are not falling into the “dream job” trope, which, let's be honest, isn’t the be-all and end-all in today’s unstable ...
