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GAME ON

... Gamers get serious about their healthGamers spend a lot of time gaming and practicing on their consoles, but that’s not enough to reach peak performance. New and ongoing research shows that expert physical training, targeted nutrition, and strong mental health are linked to improved results, especially as studies have found that the top 10% of esports players are more physically active than the other 90% of competitive gamers. Training has become so vital to competitive gaming that new ...

THE ‘SNACK’IFICATION’ OF EATING HABITS

... that Gen Zs eat about 10% more snacks daily than their older peers. For many, snacks have become entire meals, thanks to jam-packed schedules, the rise in video gaming, as well as food prices. This enthusiasm for snacking is also helping some brands change how they sell their products. For instance, cereals are now being sold as snack-packs while Nestlé uses the term "smeals" to refer to small meals (or sizable snacks) that fit modern consumption habits.— Asmitha, 22, OH (Cassandra Collective ...

SOLOPRENEURS

... now know today to be eBay. Soon to be added to legendary status is Jean-Nicholas, the founder of Wargraphs and creator of the popular companion app for League of Legends called Porofessor, which was recently acquired for a reported $54M. Jean-Nicholas isn’t planning just to sit back and count his millions. Instead, he intends to create a new gaming business once again without outside funding, but he says he’s open to hiring an employee or two.— Shannon, 33, MD, (Cassandra Collective) - SLASH - In ...

TAKING CARE OF SELF-CARE

... the natural brain chemical that makes you feel good, from anywhere other than your smartphone, gaming device, or TV to recalibrate your brain’s reward pathways. Gen Zs have jumped into the dopamine detox trend enthusiastically. Detox protocol includes behaviors such as limiting the number of times they pick up their phone in a day, enjoying meals without phones on the table, and not checking phones for at least an hour after waking up. - JOY THERAPY - As Cassandra uncovered in our recent ...

TAKE PRIDE!

... voices and provide consumers with an easy way to access LGBTQ+ content via QR codes. Additionally, for every pack sold, Skittles donates $1 to GLAAD, as featured in Cassandra’s most recent report: Traveling With Pride. - GAME OUT LOUD - NYX PROFESSIONAL MAKEUP - According to makeup brand NYX, nearly 90%of LGBTQ+ gamers have been harassed about their identities online, so to bring awareness to LGBTQ+ bullying in the online gaming world, NYX announced the launch of the ‘Game Out Loud’ pride campaign ...

BE A GOOD (E)SPORT

... supporter of the gaming community, but their latest partnership is one of the coolest yet. The luxury brand teamed up with esports platform Faceit to create the “Gucci Gaming Academy,” an initiative that aims to foster the next generation of gaming talent. The program launched in May with an inaugural class of four players, selected based on personal interviews and gaming performance, with plans to expand. Participants receive access to professional coaches for full-time mentorship as well as lessons on ...