SUSTAINABILITY- A MARATHON, NOT A SPRINT Nov 02, 2021 ... Running towards a better tomorrow After a year and a half of event cancellations due to COVID-19, runners are filled with gratitude (and pasta) as organized races come back. With the NYC Marathon happening this weekend, celebrating its 50th anniversary, and Cassandra reporting a 65% increase in MapMyRun app users, the elevated importance of running will even outpace the pandemic. Toe the line with us as we highlight the running industry and its recent commitment to tackle the climate crisis ...
THE GAMING BUSINESS Nov 15, 2021 ... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...
THIS (DIFFERENT) HOLIDAY SEASON Nov 16, 2021 ... Santa takes a bubble bath and focuses on his mental health, he suddenly calls Yeti for the one thing he’s missing–Oreos. Highlighting diversity with a Black Santa, while not making it about diversity, Oreo’s ad hits the mark by embracing the changing consumer need to see themselves within an ad (a need that has only continued, as seen in our latest I-Identify report). As Gen Z, the most diverse generation yet, demands ads to represent their cohort’s diverse races and identities with true nuance ...
THE FULL PACKAGE Sep 22, 2021 ... A sustainable packaging breakdownGetting that package with a new “treat yourself” item you just had to have should be fun, but it can also feel like a guilt trip as boxes often come filled with excess plastic, tape, and even styrofoam (the horror!). Sustainability is a top priority for Gen Z and Millennials, and as concern for our planet and the climate crisis escalates, they’re turning an even more critical eye towards brands yet to deliver their products in sustainable manners. Cassandra ...
