BMS Wellness Segmentation Jun 18, 2015 ... more than Observers and those who are Averse. Wellness Averse Ys are least likely to have children, to be employed, and to have earned a college degree. Gen Pop Make-up | Average age | Gender (Male) | Bachelors Degree | White | $50k-$100k | Employed | Parents HOLISTIC HEALTH HABITS Wellness Mavens and Explorers, who are the most interested in wellness, take a holistic approach to their health. They don’t just focus on their body, but also invest significant time in improving their mind and ...
Game Changers U.S. Fan Segmentation Mar 12, 2017 ... children. Men | Women | Ages 14-19 | Ages 20-34 | Trendsetters South | West | Midwest | Northeast Less than $35k | $35k to less than $70k | $70k+ In K-12 school | Finished High School | In College | Finished College | Getting or Finished Post-Grad Degree Full-Time Employed | Part-Time Employed | Unemployed | Student Parents | Non-Parents INTEREST & PARTICIPATIONAs expected, the more engaged Super Fans, Social Fans, and Casual Fans demonstrate a higher interest in sports and ...
BMS Overview Jun 19, 2015 ... Ys’ increased focus on health has caused them to worry about what their future will be like if they cannot maintain a certain level of wellness. They are concerned about their health deteriorating, their ability to afford long-term care, and about developing a physical illness or disorder. Being a social and collaborative generation, they also worry about how their wellness will affect those around them, such as their children. How strongly do you agree or disagree with each of the following ...
Gen Z Tech and Social Media Jun 22, 2015 communication gen z technology mobile social media ... they go online. Furthermore, the older children get the more likely they are to say that their parents are less aware of what they do online. To what extent are your parent(s) aware of what you do online? My parents are… Aware of all of the things I do | Aware of most of the things I do | Aware of some of the things I do | Not at all aware of what I do Togetherness Through Tech Technology serves as a bridge that brings Zs and their parents closer together. They not only say that tech unites ...
Gender Singlehood/Parenthood Sep 24, 2013 ... career, romance, social life, and hobbies to become a parent. Today our understanding of that is starting to shift, especially since in many homes both parents work. Parenting still means being there for your child, cooking and cleaning, and helping them succeed in school. But there is also an understanding that your individuality is important, and that your whole life should not completely revolve around your kids. JEN, 29I think our generation is more careful with their children. It's a ...
Gender Story Sep 18, 2013 ... will deem me sexually worthy and want to be my husband—someone who values marriage and won’t leave me; a perfect mother devoting time & attention to my children; and a career woman who still makes my man feel like the man. It’s a lot of pressure. For a woman, there is an expectation to be all of these things in order to be a good catch. MARY, 29I think our society pushes the boundaries, and not necessarily just my generation. It is now so much more acceptable to be who you are, whether that is ...
Gender Men Sep 19, 2013 ... responsibility, and cares for his kids and wife or partner. The challenges facing men today are the same as they were before, only harder. With today’s sluggish economy, men can’t really fulfill the first two criteria of my definition, at least not in the traditional sense. Also, some men nowadays tend not to take responsibility for the children they have fathered, which shows that they lack a sense of duty and responsibility (which may be a product of the times, or of economics, or a bit of both). Men ...
Honoring Juneteenth Jun 18, 2024 ... campaign, titled “Care Makes a Dad,” emphasizes the nurturing and emotional support side of fatherhood. The video features touching stories of kids and the connection they share with father figures in their lives. "We're thrilled to bring attention to the unsung heroes of Father's Day. There are children with father figures in their lives who mean the world to them, show up for them, support them. These men exemplify care. We wanted to give these men a round of applause – even if they didn't ask for ...
Red Nose Day May 30, 2024 ... Nostalgia, Basketball, and Chuck E. Cheese Fun for a Great Cause!Red Nose Day is a powerful movement that brings together communities, schools, and individuals to make a difference in the lives of children facing poverty. Organized by Comic Relief US, Red Nose Day (which occurred on May 23rd this year) is a chance to support programs that provide education, healthcare, and safety for vulnerable children in the United States and around the world. Join us as we recap this year’s Red Nose Day ...
Electrifying the Future May 14, 2024 ... Navigating Mental Health in the Digital AgeMay is Mental Health Awareness Month! While individuals of all ages face struggles with their mental health, children today are confronted with unique challenges due to growing up with smartphones and social media. From parent-driven initiatives to proposed legislation, let’s dive into the ways people are advocating for the mental health of children: ...