209 results for '"spending"'
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Data

Digital My Social Life

... A quantitative overview of social media attitudes, behaviors, and preferencesYoung people consider social media both a blessing and a curse. It connects them to friends and family and unites them with like-minded people around the world, but it also stresses them out and makes them feel like they’re missing out if they’re not actively checking sites. Facebook has become a polarizing network among young users. Teens feel it is losing its cool and are spending less time on the site and avoiding ...

Love Dating

... cook together. Meanwhile, global men are more likely than women to say their ideal date would include sports. In Mexico and South Korea a majority say taking a date for coffee is ideal, and in China, Mexico, India, and South Africa, spending time outdoors and enjoying nature with a date is considered a perfect activity. Going shopping is considered an ideal date by nearly half of those in India and South Korea.Which of the following activities do you consider the ideal date?Select all that apply ...

Global Y Consumer

... myself, not to impress others | Luxury brands feel more accessible today THOUGHTS ON LUXURY I think luxury means living a happy life without having to worry about anything. SANDRA, 30, GERMANYLuxury is what you see in the movies—all that amazing stuff with really high price tags that the average person will probably never have. SIOBHAN, 26, SOUTH AFRICAFor me, luxuries are mani/pedis, a massage, a big comfy bed, spending a bit more on a glass of wine or a cocktail, ordering steak, buying too many ...

BMS Overview

... , but simply a part of living a happy, engaged, active life. DEREK FLANZRAICH, CEO & FOUNDER, GREATIST.COMPHYSICALLY FIT Women are more likely than men to credit traditional health habits, like diet and exercise, as helping them maintain their physical wellness. Men, however, are more likely than women to feel that working at a job they love and spending time with friends affects their physical health. More younger than older Ys turn to nontraditional means (such as unplugging from technology ...

Gen Z Tech and Social Media

... their families, but 43% are also spending time teaching their parents about tech. Teens are more likely than tweens to believe they are better at using technology than their parents and are also more likely to teach their parents about tech. On the other hand, tweens are more likely to say that technology brings their family together. Which of the following statements, if any, do you agree with? I think I am better at using technology than my parents | I teach my parents and/or other adults about ...

Gender Singlehood/Parenthood

... apply. A good role model | A good teacher | Emotionally supportive | A good listener | Financially supportive | A disciplinarian | A friend | Cool | The breadwinner I think the definition of fatherhood is really changing. It is more expected today than ever before that fathers play an active role in loving and spending quality time with their kids. I still think fathers (at least the way the media portrays it) can get away with doing little housework. But that concept of dad only ...

Daily

The Role of Connection in Consumers' Lives Today

... How Brands Can Play Their PartStill recovering from the post-COVID epidemic of loneliness, a mental health crisis, increasing digital consumption, the emergence of Artificial Intelligence and political & economic uncertainty, many people continue to yearn for better, deeper and more meaningful connections. The resulting “Great Connection Deprivation” is leading, especially for Gen Zs, to “joy spending” to fill the gaps. Prior research from Cassandra also established that many Gen Zs feel that ...

SKIN YOUTH SECRETS

... Skincare aging down to reach Gen Z Simply put, skincare has never been more popular among young people. With a constant barrage of seemingly flawless images flooding the internet daily and the era dominated by filters and influencers advocating cosmetic procedures, it's no surprise that Gen Z now leads in skincare spending compared to previous generations. In contrast to earlier eras when skincare products targeting youth primarily revolved around combating acne; brands are now shifting ...

TRICK OR TREAT!

... Helping you have a Bootastic time this Halloween Halloween is no longer just about ghosts and goblins; with Halloween spending predicted to reach $12.2B this year, Gen Z continues to elevate the holiday with the most coveted pop culture inspired costumes dripping with rizz, killer social media content, and haunted hashtags. It's also a creative playground where brands are scaring up innovative campaigns. So, join us on this eerie journey as we unearth what's lurking in the shadows and ...

PARENTAL ADVISORY

... and even creating their own spin, turning to cracking on their own forehead for more wholesome kiddie chuckles. Moms control over 85% of household spending and have a combined spending power of $2 trillion. Cassandra is proud to be part of Big Village, and Big Village and Wild Sky Media have created a panel of Moms to better understand their preferences and habits. Gain access to these active and engaged Moms, discussing topics like money, career, child-raising, and more. Looking to better ...