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LUXURY BRANDS DESIGNING FOR GEN Z

... New-era brand experiences In Cassandra’s most recent report, The September Issue - Luxury Edition, by 2035, we shared that Gen Z will make up 40% of the luxury market. But, even now, they’re having an impact. With 65% agreeing that luxury is about limited-edition products/experiences, luxury fashion houses are taking note. So today, we look at some luxury brands that are taking Gen Z, and their expectations, seriously and are making a prestigious play for them. - KARL LAGERFELD JEANS - In an ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...

THE SEPTEMBER ISSUE — LUXURY EDITION

... unabashed boldness, Heaven by Marc Jacobs stands as the playground for cool girl stans and trendsetters who celebrate the joys of excess. Operating on a monthly drop schedule with unique collaborations such as with Nicki Minaj and Ice Spice, the streetwear brand offers exuberant and inclusive collections that embrace a spectrum of styles. Fashion luminaries, including Anna Sui, sing its praises, affirming, "Becoming a part of this community means adopting a language of cool that transcends luxury and ...

LEANING INTO LESBIAN’SPIRATION

... du jour over the last two years. She has more than 543k followers on TikTok, where her account is in the style of a YouTube tea channel, devoting hours to chronicling the relationships, breakups, and various connections between celebrities. — Charlotte, 14, IL (Cassandra Collective) - ELLIE MEDHURST - If you’re into fashion, Ellie Medhurst is a must-follow. Her work as a lesbian fashion historian provides her 81.2K followers a super unique angle on LGBTQ+ history and visibility, with some general ...

THE RISE OF ALTERNATIVE LEATHERS

... The latest in eco-friendly fashion From cork to pineapple to mushrooms, plenty of plant-based leathers are available today. Although these alternative leathers – whether they are plastic or plant-based, or both – are marketed as a sustainable alternative to real leather, the jury is still out on their long-term impacts as most of them contain a type of plastic called polyurethane (PU), which could sit in landfills for decades post-use. However, with the plant-based leather market expected to ...

DIVERSIFYING DENIM

... Just jean-ius denim updates Gen Z is currently reigniting a passion for denim, thanks, in part, to the resurgence of wide-legged and flared jeans. In a world where fashion trends are quick-moving and many times ephemeral, denim is an unwavering favorite within this generation. Whether embracing vintage aesthetics or championing sustainability initiatives, Gen Zs approach to denim elegantly intertwines nostalgia with a forward-looking mindset. Today, we take a look at the latest denim trends and ...

MAKE SOME NOISE FOR QUIET LUXURY

... Old-money chic has displaced opulence.If you’re a fashion lover, your TikTok FYP has likely served up an array of videos about the stealth-wealth fashion trend—also known as quiet luxury—that seems to be pretty much everywhere right now. The phrase implies the rejection of fashion’s logomania trend, and dopamine dressing, which has dominated the industry, and, simply put, is new-age minimalism, with a larger focus on investment pieces and thoughtful shopping habits.The discreet aesthetic of ...

BEST FOOT FORWARD

... A Feet First Fashion Pulse If there's one easy way to give your outfit an update, it's with a trendy pair of shoes, and this season’s of-the-moment looks offer an exciting assortment from practical to minimalist to fashion-forward options. So, what better way to step into a series of fresh outfits than in one of the biggest shoe trends of the moment? Ready to refresh your kicks? Ahead we give you a few of the latest options to choose from. - JELLY SHOES ARE BACK IN STYLE - 80s & ‘90s kids know ...

NYFW A/W 2023 RECAP

... Gen Z designers making their mark in fashion New York Fashion Week is almost at a close with more than 70 brands showcasing their autumn/winter 2023 designs around the city. Along with other fashion enthusiasts, we’ve been keeping a collective eye on the front row to witness an array of young designers revealing their fresh perspectives, sustainable designs, and innovative techniques that have captured the fashion world's imagination and are laying the groundwork for tomorrow's fashion ...

VIRAL NEWS: #BEDPARTY, WGA STRIKE, & THE MET GALA

... , gathers videos explaining, updating, and examining all these topics and the impact this strike will have on everyone's favorite shows. Although many are grieving the unfortunate situation, the support for writers —and their creative signs— is palpable. - MET GALA - The biggest and weirdest fashion event of the year happened this week, and the 3.8 billion views in the #MetGala2023 tag prove that it's still one of the few genuinely relevant celebrity-centric events for Gen Zs across the world. This ...