LUXURY BRANDS DESIGNING FOR GEN Z Sep 25, 2023 ... effort to connect to a new generation, last year, Karl Lagerfeld announced the launch of the KARL LAGERFELD JEANS brand and its debut collection for the Spring 2023 season. Bold and youthful with a street style appeal, the brand’s signature aesthetic boasts loose fits, bold colors, and a fluid approach to gender definition, with styles made from more sustainable fabrics and manufacturing techniques. While prices are lower than its main-line denim, “Karl Lagerfeld Jeans is not a diffusion line, but ...
THAT’S SO AESTHETIC Jun 29, 2023 ... continue to prove that they are unapologetically themselves. - PINTEREST - On the never-ending quest for inspiration, 1 in 2 Gen Zs turn to Pinterest as an influential source of discovery and enjoyment to share their aesthetics with the world. Along with its aesthetic collage-style video “mood boards that went viral last year, in a further effort to create more shoppable content for their young consumers, Pinterest recently inked a multiyear deal with Amazon to enhance the platform’s offering of ...
CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS Oct 03, 2023 ... beliefs, particularly regarding sustainability and social justice. When asked how this affects their approach to both work and personal style, Maegan pointed out that she prefers brands that prioritize recycling, use eco-friendly packaging, and support environmental causes. Consequently, she ensures that her sustainable jewelry business reflects these values. Building on this viewpoint and highlighting Gen Zs increased emphasis on ethical consumption, André, a musician and fashion influencer known for ...
KIDS LIVING THE LUXE LIFE Sep 11, 2023 ... creating an eclectic street style, this 12-year-old has been posting pictures online since the age of 5 and has since become a powerhouse capturing the attention of brands like Chanel and Gucci and is a fixture at fashion weeks. For more on luxury, such as how 67% of young people agree that “luxury is personal; it's something I do for myself,” check out Cassandra’s latest report, The September Issue - Luxury Edition, available to members ...
BEST FOOT FORWARD Jun 01, 2023 ... A Feet First Fashion Pulse If there's one easy way to give your outfit an update, it's with a trendy pair of shoes, and this season’s of-the-moment looks offer an exciting assortment from practical to minimalist to fashion-forward options. So, what better way to step into a series of fresh outfits than in one of the biggest shoe trends of the moment? Ready to refresh your kicks? Ahead we give you a few of the latest options to choose from. - JELLY SHOES ARE BACK IN STYLE - 80s & ‘90s kids know ...
TASTY IN-GAME REWARDS Sep 05, 2023 ... Diablo class, to help gamers show off their style. - CHIPOTLE - Keeping it in 2019 for a minute, Chipotle also went all in on in-gaming rewards and launched the Chipotle Challenger Series, an online e-sports competition for popular video game streamers and teams to win cash and a yearlong supply of free burritos. Fast forward to the present day, Chipotle recently announced itself as the official launch partner for the highly anticipated fighting game Street Fighter 6, where players earn in-game ...
BACK-TO-SCHOOL AESTHETICS Aug 10, 2023 ... tying into popular culture for generations now, has partnered with “Recess Therapy,” a popular web series known for its viral “corn kid” interview,” to create playful content promoting its sustainable and recycled clothing for the back-to-school season. The 8-minute video features a number of children as they share their perspective on the importance of style for the first day of school, with one participant going as far as dubbing the occasion “fashion week for kids”. For more Back to School ...
MAKE SOME NOISE FOR QUIET LUXURY Jun 06, 2023 ... -conscious and exclusionary, over the past year, searches on the topic grew a whopping 568%. In fact, Gen Zs have been cultivating an old-money aesthetic over the past couple of years, rediscovering the preppy style and using it to influence everything from where they go out, how they spend their leisure time (anyone fancy a round of golf at the country club?) to how they decorate their homes as an aspirational expression of escape.— Cherie, 24, NY (Cassandra Collective) — Indigo, 24, OH (Cassandra ...
LEANING INTO LESBIAN’SPIRATION Apr 25, 2023 ... du jour over the last two years. She has more than 543k followers on TikTok, where her account is in the style of a YouTube tea channel, devoting hours to chronicling the relationships, breakups, and various connections between celebrities. — Charlotte, 14, IL (Cassandra Collective) - ELLIE MEDHURST - If you’re into fashion, Ellie Medhurst is a must-follow. Her work as a lesbian fashion historian provides her 81.2K followers a super unique angle on LGBTQ+ history and visibility, with some general ...
