Styles so good celebs put their names on them

Collaborations are everywhere in the world of fashion today, spanning from celebrity partnerships to cross-category combinations and even to fellow fashion houses. Among these collaborations, the trend of fashion brands partnering with celebrities has gained significant popularity. It offers a chance to tap into new demographics, strengthen the bond between celebrities and their fans, and generate substantial revenue – a potential win-win situation for all parties involved. Ahead, we take a closer look at three recent collaborations aiming to reap the benefits.


2023 has been a whirlwind year for Ice Spice. She recently snagged the title of Best New Artist at this year's MTV VMAs and unveiled her fall-themed collab with Dunkin’ Donuts. Prior to those achievements, the rapper joined the Next Generation Skims campaign, which celebrates diversity in both bodies and artists. Kim Kardashian herself made the announcement on Instagram, revealing Ice Spice alongside Pink Pantheress and Raye as campaign stars. In a statement, Ice Spice expressed her delight in being part of this exciting initiative, noting, "Skims just gets it and makes me feel extra snatched."


British singer-songwriter Rita Ora has embarked on a fashion venture in collaboration with the retailer Primark. Their partnership, Rita Ora x Primark, signifies Primark's first-ever international collaboration, promising a collection that perfectly encapsulates Ora's personal style from day to night, all while remaining exceptionally budget-friendly. Over the past year, Rita Ora and Primark have worked closely to craft this collection, with Ora immersing herself in the brand by gaining insights behind the scenes and visiting Primark's Sustainable Cotton Program in India, which has influenced some of the collection's pieces available in 432 Primark stores across Europe and the U.S.


Supermodel and businesswoman Naomi Campbell added "creative director" to her impressive resume, teaming up with online fashion retailer PrettyLittleThing for her Designed by Naomi Campbell collection. Alongside emerging guest designers Victor Anate and Theophilio's Edvin Thompson, the collection, launched during NYFW, aims to challenge fast fashion's disposability. However, this collaboration stirred controversy due to PrettyLittleThing's fast fashion reputation, including allegations of worker exploitation. Campbell's support for rising Black designers, who often face knock-offs from fast fashion retailers, added complexity to the reception.