KIDS LIVING THE LUXE LIFE
The stylish kids of social media
In a society where young people are splurging on luxury at a younger age, there’s an uptick of stylish Gen Alpha fashionistas making their mark across the socials. This stylish twelve-and-under set can easily decipher between Balmain and Balenciaga and quickly recommend the latest must-haves from the S/S’24 Loewe to Louis Vuitton collections. Be it heirs and heiresses, socialites, kids with famous parents, or even young entrepreneurs, they are sharing their luxe lifestyle on social media. Read on to live vicariously through a few of these fashion-loving Alphas who are living large.
THE BILLIONAIRE'S DAUGHTER
She's just ten years old but already has a collection of designer handbags and a stash of fine jewelry most of us can only dream of. Moo Abraham, who goes by “the billionaire’s daughter” on social media, is a moniker she earned last year after going viral with a video in which she detailed the cost of all items that made up her outfit, including a diamond bracelet, earrings, and necklace, and a Hermes handbag. Moo’s life of luxury is thanks to her parents, Emily and Adam Abraham. Although their net worth is unknown, the couple refers to themselves as billionaires and have built a business selling “pre-loved” luxury goods in stores in London and online.
At 18 months, Taylan Biggs was discovered by the Kardashians and became the face of Kardashian Kids in the US. With her mom's support, she attended her first runway show at four, igniting her love for fashion and luxury labels. Now 9, Taylen is a prominent influencer, earning the nickname 'Mini Wintour.' She's renowned for her fashion empire, collaborating with Boohoo, Betsy Johnson, and PrettyLittleThings and appearing at events like Beautycon and Nickelodeon Kids Choice Awards.
With a following of 534K on Instagram, Coco from Harajuku, Japan, is putting streetwear on the map for young and budding fashionistas. From the most luxurious high-end brands to creating an eclectic street style, this 12-year-old has been posting pictures online since the age of 5 and has since become a powerhouse capturing the attention of brands like Chanel and Gucci and is a fixture at fashion weeks.
For more on luxury, such as how 67% of young people agree that “luxury is personal; it's something I do for myself,” check out Cassandra’s latest report, The September Issue - Luxury Edition, available to members