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HONORING AUTISM AWARENESS DAY

... identities.— Joshua, 18, OH (Cassandra Collective) - CHLOE HAYDEN - As featured in Cassandra’s The Tik-Tokification of Global Youth report, Chloé Hayden is a popular TikTok creator and actress who shares humorous takes on having both autism and ADHD. Her content mainly focuses on how those parts of her identity impact her life. Hayden is hopeful that the most racially diverse and socially progressive generation in history will help expand the representation of neurodiverse people across social platforms ...

GEN ALPHA MAKES ITS MARK ON RETAIL

... Brands recognizing the influence of our youngest consumersGen Alphas have been in control of their identity from a very early age- learning about brands and seeing what trends are out there, and as uncovered in Cassandra’s Gen Alpha - Generation Infinite report, alpha parents couldn't agree more, with 88% concurring that their children's opinion counts when it comes to clothing, and 75% recognizing that their children's opinion counts when it comes to personal care products. With that said, as ...

DATING DIFFERENTLY

... your eyes, and according to the experts, it’s simple and effective.— Tiffany, 25, NY (Cassandra Collective) - CHEAP DATE - Although 70% of Gen Z agree that inflation and higher prices are impacting their household as we’ve uncovered in Cassandra’s Gen Z Values and Value, Consumer Confidence report, rising rates also mean that dating has never been more expensive, meaning there’s now an opportunity to change up your dating routine. Enter Infla-dating, a new technique to help find love while staying ...

BLACK HISTORY MONTH BRAND REVIEW

... How big named brands are honoring Black History Month With 84% of Gen Z saying they want the companies they purchase from to demonstrate a commitment to DE&I, as marketing around events such as Black History Month are often seen as disingenuous, performative, and at worst - offensive. However, as uncovered in Cassandra's I-Identify report, the companies that genuinely earn the support and trust of Gen Zs do more than just change their brand colors, or replace a logo on their social pages during ...

BLACK HISTORY MONTH 2023

... African American Gen Zs Making History In honor of Black History Month, and with this year's theme focused on Black Resistance exploring how African Americans have resisted historical and ongoing oppression from America’s earliest days until now, we’re taking a moment to acknowledge the role of young Black people in our society and culture, highlighting a few bold content creators who as Cassandra identified within our Future of Education Report, continue to provide resources to elevate their ...