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THE BILLION-DOLLAR MENOPAUSE ECONOMY

... center in its product development and is marketing a loud and shame-free menopause transition for the “grown woman.” Believing that “a face cream and “you’ll get through it” isn't enough for aging women, actor Judy Greer created Wile - a line of plant-based supplements to treat perimenopause and menopause symptoms from the inside out. Endorsed by Serena Williams and Stacy London, the brand advocates that more attention be brought to midlife in marketing, retail, and medicine. ...

FOOD INSPIRED BEAUTY

... Food trends taking over #BeautyTokIn the last year, TikTok users and beauty enthusiasts have seen numerous trends revolving around crafting makeup styles influenced by food and beverages. And although heavily disguised as clever marketing campaigns and enviable aesthetics, if you're not familiar with trends like Carotenemia, cherry-cola lips, and, of course, Hailey Bieber's Strawberry Girl look, here's the scoop on the other tasty makeup treats trending on TikTok. - LATTE MAKEUP - If Hailey ...

ANAMORPHIC ART

... actions like raising hands or mimicking an airplane. - MAYBELLINE - LASH SENSATION - In July, Maybelline created a viral sensation in London with a TikTok video featuring a clever campaign involving stylish public transport. Numerous media sources covered the story, stating that the makeup brand adorned London Tube trains and buses with eyelashes and placed oversized mascara wands for added flair at key stops. People were amazed and commented on the creativity. However, in a twist of marketing ...

Viral news: Zepotha, Scooter Braun, & Selena Gomez

... sound of her new song 'Do You Remember Me', musician Emily Jeffri wrote: "Ok so new bit idea: What if we created a fake '80s horror movie called Zepotha and started commenting 'omg u look EXACTLY like _______ from Zepotha on every thirst trap we see." However, in a smart marketing move, it appears that Emily orchestrated the faux Zepotha trend to promote her music. With the complete soundtrack dropping today, it seems her strategy has paid off. - BYE-BYE SCOOTER BRAUN - Ooph, someone’s been having ...

WOOF FOR NATIONAL DOG DAY!

... doggy trends leaving their bark. - HUMAN-LIKE CUISINE - These days, several pet product brands are specifically designed to look like human consumables and the marketing follows strategies similar to human health foods and wellness products. Migos Dog, for example, is a female-led, fresh dog food and supplement company based in Malibu, using the finest human-grade honest ingredients and focused on gut health. They also make their brand accessible by using social media to teach people how to make ...

PLACE YOUR BETS

... Fanatics for $150M, PointsBet is an online sportsbook operator which has been one of the more aggressive in the market. Inking a $500M deal with NBC Sports, they are pioneering Gen Z-focused marketing strategies. These include partnerships with colleges and universities, allowing them to display signs at schools’ football and basketball venues, along with employing brand ambassadors (including former professional golfer Paige Spiranac) who promote the company on TikTok and Instagram. ...

VIRAL NEWS: AFFIRMATIVE ACTION, GRIMACE SHAKE, & UKULELE APOLOGY

... couple of days. Talk about free marketing! - MIRANDA MAYBE SHOULDN'T SING - Colleen Ballinger, aka Miranda Sings, aka Miranda Sings, has been caught up in a lot of drama since 2020 when YouTuber Adam McIntyre accused her of inappropriate behavior by establishing an unhealthy friendship with him when he was 13 and she was in her 30s, even sending him lingerie as a joke. Since then, more fans have come out with claims that Ballinger had a private Twitter chat with underage followers, in which she was ...

SOLOPRENEURS

... over to a solo corner on TikTok, and you’ll find over 68M video views dedicated to this burgeoning topic, which opens the window to the word of the lone business execs who are sharing their hints and tips to optimize expenses, benefits, social media marketing, brand awareness and even how to celebrate employee appreciation day - for one. For example, solopreneur and Lash salon owner Amanda Pichardo has made a name for herself on the platform garnering nearly 35K followers for her comical content ...

TAKE PRIDE!

... , experiencing reactions from any Pride campaign or, sadly, any campaign featuring LGBTQ+ people. However, as 53% of Gen Z is more likely to purchase a brand based on its stand on issues impacting the LGBTQ+ community (37% of which are also more likely to purchase from a brand that has been singled out for supporting LGBTQ+ people and businesses), it is now becoming more commonplace for brands to celebrate the LGBTQ+ community through products and marketing that resonate during Pride. So today, we spotlight ...