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VIRAL NEWS: HOGWARTS LEGACY - THE GOOD, THE BAD, AND THE COMPLICATED

... Accio controversy! (Spoilers Ahead)It's Friday again, so it's time to talk about viral news. The internet moves fast, so we at Cassandra try to move even faster and catch all the topics young people can't stop talking about. This week we're focusing all our attention on the story taking over the world wide web and the wizarding world. Boycotts, postponements, and conflict sum up the development, launch, and reception of the Hogwarts Legacy video game. Already clocking in with over 3 Billion ...

LET’S DIG IN

... restaurants in their city or, thanks to TikTok food trends, placing more emphasis on global cuisine; Gen Z is hungry and ready to dig in, so read below as we explore this season's delicious global food trends. - CONUTS - Serving up a hole-in-one in London, England, a quaint cafe, Your Coffee Hub, in Islington, has become quite the hot spot, amassing hour-long queues after a video of its coffee donuts went viral. The Nutella ‘conut’ garnered 11.9M views and more than 260k likes on Instagram and has since ...

BACK-TO-SCHOOL AESTHETICS

... tying into popular culture for generations now, has partnered with “Recess Therapy,” a popular web series known for its viral “corn kid” interview,” to create playful content promoting its sustainable and recycled clothing for the back-to-school season. The 8-minute video features a number of children as they share their perspective on the importance of style for the first day of school, with one participant going as far as dubbing the occasion “fashion week for kids”. For more Back to School ...

Viral news: Zepotha, Scooter Braun, & Selena Gomez

... Only Murders actor posted a curious lip-dub video to a Kim Cattrall audio from Sex and the City and it’s already amassing over 5.3M views on Instagram. Cattrall herself delightfully responded to Gomez's use of the clip on X, writing, “I approve this message…💋” However, the clip has left fans speculating if the tease is referring to a specific ex lover? Justin Bieber perhaps? Or maybe The Weeknd? Nevertheless, the song will be the superstar’s first taste of new music since 2021 in what she ...

THE ‘SNACK’IFICATION’ OF EATING HABITS

... that Gen Zs eat about 10% more snacks daily than their older peers. For many, snacks have become entire meals, thanks to jam-packed schedules, the rise in video gaming, as well as food prices. This enthusiasm for snacking is also helping some brands change how they sell their products. For instance, cereals are now being sold as snack-packs while Nestlé uses the term "smeals" to refer to small meals (or sizable snacks) that fit modern consumption habits.— Asmitha, 22, OH (Cassandra Collective ...

INCLUSION IN GAMING

... Historically overlooked, video games are starting to prioritize inclusionIt’s no surprise that young people love to play video games. Cassandra found that identifying as a “gamer” is the #1 most likely passion point identity for Gen Alpha and 2nd among Gen Z behind only “music lover”. What is surprising is the way developers often continue to view their consumers through such an outdated lens and prioritize the needs of their assumed “default” consumer over gamers with marginalized identities ...

VIRAL NEWS: MR BEAST, NETFLIX PASSWORDS, & THE MASCARA-GATE.

... shares it on the internet. The biggest name on Youtube has created a devoted fan base thanks to his disposition to give to others and share fun experiences while doing so. In his latest stunt, Mr. Beast paid for eye surgery for 1000 blind people and even gifted $10,000 to some of them. The video posted on his channel —which already has over 78 million views— documented the process, reactions, and life-changing moments for these people in their journey of regaining sight. Many praise all the good Mr ...

BASKETBALL GAME CHANGERS

... still work to do before it’s ready for courts around the world, but we’re thrilled by the possibilities this ball represents,” the company states. — Julian, 18, FL (Cassandra Collective) - NISSAN - As an official sponsor of March Madness with a refresh of its “Road 2” campaign, Nissan is adding a few new features including a first-of-its-kind tie-up with TikTok Now, the app’s BeReal-esque tool. With plans to reach fans encouraging them to post a video of their live viewing experience, those who also ...

HAPPY FATHER’S DAY

... Ticketmaster. They’re in their Midnight's era, listening to playlists curated by their kids in preparation for the big show, and there’s even a home for them over on TikTok with over 41M video views dedicated to these unexpected fans. - BROOKS BROTHERS - Brooks Brothers is paying homage to its heritage in its new Father’s Day campaign. “Celebrating Dads Since 1818” speaks to the retailer's history, which has dressed dads for over 200 years. Actors such as Succession star Nicholas Braun, creators, and chefs ...