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LET’S TALK ABOUT SEX

... The sexual wellness market is heating up When you think of "wellness," sexual health should be included as an essential aspect of self-care, just like everything showers and rejuvenating cold plunges. And, with 72% of U.S. Trendsetters frequently researching sexual health products before making a purchase and the global sexual wellness market projected to reach $110.3B by 2030, brands continue to reshape society's perception of sex and sexuality. As we commemorate Sexual Health Month this ...

CONCERT CONNECTIONS

... Merch drops get more mindfulWithin Cassandra’s most recent report, Bringing Global Culture into Focus, 77% of global Gen Zs revealed that they can’t live without music. Many Gen Zs view their favorite artists as an extension of their own identities, and merch is now so ubiquitous with musical icons fans have created an almost religious exercise in search of these limited edition memorabilia including collecting confetti and drumsticks. However, more accessible, mindful, and even fan-made merch ...

WOOF FOR NATIONAL DOG DAY!

... residents. The bar has been raised by those who expect their residence to furnish a high level of support for their furry friends. The priorities include doggy daycare, private dog parks nearby, a dedicated dog room with external access with a sleeping area, a low wash basin, and underfloor heating. Plus, walk-in dog showers are the new must-have for many house-proud dog owners.— Gwen, 19, NC (Cassandra Collective) - TAIL-BLAZING FASHION - The global pet clothing market is expected to be worth $7B by ...

AND… RELAX

... Recognizing Relaxation Day Dedicated to taking a break from the hustle and bustle of daily life and finding time to relax and unwind, today’s Relaxation Day serves as a gentle nudge to step back, pause, and find moments of calm and tranquility. With 78% of Global Gen Zs telling us that they consider their mental health extremely important, it’s no wonder that trends such as everything showers and bed rotting have become common with this cohort. Ahead we take a calming look at the latest ...

LET’S DIG IN

... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... to focus to make sense of the world.In this month's report, Cassandra opens the aperture on Global Gen Zs and focuses on what this post-global context means for culture, business, and society worldwide. Here, we share a sneak peek of the report by spotlighting three emerging Gen Z & Alpha powerhouses making their mark locally, glocally, and globally. - YULEUM, SOUTH KOREA HIP-HOP MUSICIAN - Seventy of South Korean Gen Zs say they can’t live without music, and K-Pop is one of the country’s most ...

TRAVELING WITH PRIDE

... them find the joy in the journey. - REFUGE RESTROOMS - Refuge Restrooms is a trans-led app that seeks to provide safe global restroom access for transgender, intersex, and gender-nonconforming individuals. Users can search for restrooms by proximity to a search location, add new restroom listings, as well as comment on and rate existing listings. The first 4500 entries are thanks to the now-defunct Safe2Pee database. The rest of the database is generated by users, who can easily add a listing to ...

DISABILITY ADVOCACY PULSE

... Spotlighting Social Communities for Disabled Youth Children and adolescents with disabilities are one of the most marginalized and excluded groups in society. But, Gen Z is changing the narrative thanks to their inclusive nature, and their support of brands and organizations who show greater representation in their marketing. Recently, we’ve seen several positive steps forward from global brands looking to increase awareness and champion inclusivity for disabled communities. For example ...