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THAT’S SO AESTHETIC

... continue to prove that they are unapologetically themselves. - PINTEREST - On the never-ending quest for inspiration, 1 in 2 Gen Zs turn to Pinterest as an influential source of discovery and enjoyment to share their aesthetics with the world. Along with its aesthetic collage-style video “mood boards that went viral last year, in a further effort to create more shoppable content for their young consumers, Pinterest recently inked a multiyear deal with Amazon to enhance the platform’s offering of ...

LGBTQ+ SAFE ZONES

... highlighting some gathering places that continue to represent belonging, strength, and joy for the LGBTQ+ community. - THE MAGIC CITY ACCEPTANCE CENTER - After suffering three rejections from the Alabama Public Charter School Commission, The Magic City Acceptance Center opened its doors in 2021 with 250 students in grades 6-12 to provide a safe space and supportive programming for hundreds of queer youth in Birmingham - and across the state. It offers space to hang out, play video games and be with their ...

SOLOPRENEURS

... over to a solo corner on TikTok, and you’ll find over 68M video views dedicated to this burgeoning topic, which opens the window to the word of the lone business execs who are sharing their hints and tips to optimize expenses, benefits, social media marketing, brand awareness and even how to celebrate employee appreciation day - for one. For example, solopreneur and Lash salon owner Amanda Pichardo has made a name for herself on the platform garnering nearly 35K followers for her comical content ...

VIRAL NEWS: AFFIRMATIVE ACTION, GRIMACE SHAKE, & UKULELE APOLOGY

... constantly making sexual remarks and oversharing personal stuff about herself and her relationships. This week, Colleen made what has been deemed the worst "apology" possible: a 10-minute video defending herself against the accusations in the form of... a song. Not surprisingly, TikTok is having a field day. Some are jamming to the "Toxic Gossip Train" tune, others parody her PR team, and some plainly mock the "Youtuber Apology" cliche and create new ukulele bops. ...

VIRAL NEWS: PHARRELL'S COLLECTION, SMOSH, AND A BILLION-DOLLAR CAGE FIGHT

... -founders of Smosh, Ian Hecox, and Anthony Padilla, bought it back for an undisclosed price. The acquisition marks a new chapter for Smosh, which now has 25.6 million subscribers and has changed hands twice since 2018. Padilla left Smosh in 2017 to pursue his independent content. Now, Hecox joined him to announce their acquisition in a video (5.9 Million views and counting) explaining how they missed their sketch comedy roots, which led them to buy back Smosh. Millennials and older Gen Zs around the ...

TROPHY WIVES ARE TRENDING

... also cropping up: The “#stayathomegirlfriend” and Trophy Wife Brunette hair trend have arisen as desirable lifestyles among some within the past year sparking debate and discussion about the role of trophy wife within the feminist movement. Ahead, we explore some current trends feeding into this broader conversation. - TRAD WIVES - You might be confused when the first video shows up in your FYP of young women following in the footsteps of the quintessential mid-century housewife, donning showy ...

TIME FOR A FRESH START

... HIKING - The term that was first defined in a video posted by two TikTokers @softgirlswhohike went viral in early April for coining "soft hiking," a concept they describe as someone hiking and walking through nature at their own pace and taking in the surroundings - is about being kind and gentle to oneself and taking breaks when necessary. The movement, having garnered over 584K views on TikTok appears to be picking up steam with those happy to go off trail to look at a cool tree, take a photo - or ...

VIRAL NEWS: AIR QUALITY AESTHETIC, SPIDER-MAN GEN Z ANIMATOR, & LGBTQ+ HUMAN RIGHTS EMERGENCY

... he posts CGI-animated content that tends to go viral. One of his hits was a recreation of the Spider-man: Across The Spider-verse trailer using legos. The video reached the film's writers, and they contacted the teenager to get him on board by having him animate the Lego sequence of the movie. The self-thought prodigy claimed to do his part of the film after finishing homework and during spring break. If this isn't a testament to the internet's reach to teach younger generations new skills, we ...

COLLEGE COMMITMENT RITUALS

... joy. The college decision reaction video is a thriving genre on TikTok - students filming themselves while they click through their online applicant portals, then filming their reactions, such as Tinaye Ngorima, who looked up all his admissions offers, having now been viewed over 25M times. Some people find these videos uplifting or at least harmless. Others suggest that they put us into categories of winners and losers and only exacerbate the already over-the-top stress students feel around ...