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BLACK HISTORY MONTH BRAND REVIEW

... . The list is part of TikTok's Black History Month programming, including music playlists, themed TikTok Live sessions, special hashtags for Black creators, and in-person events to celebrate #BlackTikTok.— Ruth, 21, CA (Cassandra Collective) - SIRIUS XM - While the brand showcases Black history and its influence on culture all year long, throughout February, SiriusXM unveiled a lineup of special programming across music, talk, sports, and comedy with a collection of limited-run channels and special ...

LET’S TALK ABOUT SEX

... salt soaks, and all-natural arousal support gummies. Notably, these gender-inclusive products have achieved a significant milestone by becoming available at Sephora, signifying how mainstream the intimate care market is becoming. - PLAYGROUND - Playground, an emerging brand in the realm of sexual wellness, is on a mission to promote sexual well-being and intimate care products tailored for women. The brand recently enlisted Christina Aguilera, known for her bold expression of sexuality in music and ...

THIS WEEK IN VIRAL NEWS

... A peek into topics buzzing at Cassandra.Another Friday, another opportunity to dive into the topics dominating the online conversation for Gen Z. Culture moves fast, so we at Cassandra keep an eye out for the most relevant matters young people can't stop talking about. This week we'll cover the controversy around a high-profile fashion brand, the show that has inspired a new aesthetic, and the yearly recount of everyone's favorite music. A lot to cover and very little time in this week's ...

VIRAL NEWS: GWYNETH PALTROW, 365 DAYS OF BEING A GIRL, & DEFINING "WOKE"

... A peek into the topics buzzing at CassandraFriday comes again, and just like you can count on Taylor Swift to surprise her fans with new, always relevant, music in tandem with a major moment in her career, you can count on us for our weekly recap of the most viral news of the last seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z's social media. Grab a Guinness or a Shamrock Shake on ...

DANCING IN THE NEW YEAR

... the Colorado Convention Center on Dec. 30 and 31. The festival, in partnership with Global Dance, AEG, and Live Nation, has tapped a host of electronic artists to ensure concert-goers will be dancing all night long. This year, Big Wild, Boogie T, Dillon Francis, Jai Wolf, and Tiësto, among others, will be converging in the Mile High City to toast to 2023. - WHAT A WONDERFUL YEAR - Though it technically falls just before New Year’s Eve, What A Wonderful Year Music Festival – which takes place this ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...

DUO-LYRICS

... Crossing the borders of music and languageThe music industry has always seen a merging of cultures and perspectives, but we’ve been noticing more and more how the intersection of languages and music has become an area of experimentation for new artists. It’s also invigorating the careers of longtime artists we already know and love. With Bad Bunny crowned as 2021's most-listened artist on Spotify (for the second year in a row, no less!), it is no secret that Latin music is popular. But this ...