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VIRAL NEWS: ECONOMIC FOUNDATIONS

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. As we know from Cassandra’s work on Gen Zs and their attitudes around finance, many are actively seeking education around money - how to save it, spend it wisely and invest it ...

VIRAL NEWS: ELLE WOODS, A VIRAL SPEECH, AND THE PAY GAP IN SPORTS

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. In Cassandra’ recent report on gender, Breaking the Rules, we learned that 70% of Gen Zs agree that “gender doesn’t define a person as much as it used to”. Well, this week ...

National Nurses Week

... . Cooper will also be joined by fellow UNWELL content creator, Alix Earle. The duo will discuss their derby experiences, including their fashion choices and how they prepared for the event. “Since the Kentucky Derby is one of the only American sporting events that captures majority female viewership and attendance, it is incredibly fitting to partner with the most trailblazing women in modern media today to celebrate the historic 150th Kentucky Derby,” said Casey Ramage, Vice President of Marketing and ...

VIRAL NEWS: TAYLOR SWIFT, THE WNBA & SCRABBLE

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. This week, we’re talking about the WNBA, Scrabble, and, to get us started, why we are so tired today. - “You can mark my words that I said it first” - Our namesake, Cassandra ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... events. Most recently, Queen Cosmetics reported increased ROA to 11x for the first two weeks of their campaign that steadied out at 7.4x (well above their 2.5x target). They’ve also experienced an 84% decrease in average CPA compared to non-Shop campaigns. Queen Cosmetics’ video views have climbed to over 1 million, bringing new followers and customers. - BILT RENTERS REWARDS - Bilt Rewards has been taking over different platforms letting everyone know that even though rent is high as ever, Gen Z’s ...

NEW YEAR, Refocus on Work

... , events, and celebrations. PinFlex has been a success for both the company and its employees. - Self-Improvement Concierge - Rokt - Rokt, a digital marketing platform, believes that investing in its employees’ personal and professional growth will keep them happy and motivated. Since the company’s $5,000 credit toward personal and career improvement was going unused, Rokt decided to up the ante and offer a full-time self-improvement concierge whose job is to help employees find and enroll in the best ...

DESIGNER DISPENSARIES

... collaborations with local brands alongside Gotham-branded products, apparel, and lifestyle items. Additionally, the mezzanine space hosts exhibitions and events featuring New York artists. - WYLLOW - Wyllow, the brainchild of Camille Roistacher and designed by Space Objekt, known for its immersive art installations, is a unique 300 sq ft micro-dispensary located in a former Los Angeles hair salon. This ethereal space places a strong emphasis on supporting women-led, underrepresented, minority-owned, and ...