NEW YEAR, NEW TRENDS Jan 04, 2023 ... clock struck twelve. Ahead of the holiday, videos touting a superstition that you’ll have good luck in the new year if you consume 12 grapes, one at each of the 12 clock chimes before midnight, went viral on the app, with the hashtag #12grapes racking up 33.1 million views. A video in which TikToker @amyoliveros8 claimed that after she climbed under the kitchen table at midnight and ate grapes while wearing red, she met the “love of her life” the next year garnered more than 4.6 million views. The ...
WORLD CUP 2023 Dec 06, 2022 ... . The ad spot isn’t just inspired by the metaverse; it exists in the metaverse, too. The video teases out a football experience on NIKELAND, the brand’s virtual world on Roblox, where fans will find games, avatar skin shops, and social spaces. There’s also an IRL component of the “Footballverse” campaign; in Dubai, Nike FC is hosting a line-up of immersive experiences for football fans. - SNAPCHAT - Snapchat released a number of new features ahead of the FIFA World Cup, including virtual jersey try ...
DRY JANUARY 2023 Jan 05, 2023 ... in on the booze-free fun, but more brands are, too. - TITO’S HOMEMADE VODKA - There’s nothing dry about Tito’s Dry January effort. The vodka brand teamed up with the one and only Martha Stewart for “DIY January,” a campaign that illustrates all the ways you can use Tito’s around the house – other than drinking it, of course. The video, which has been viewed on YouTube nearly 40,000 times in two days, shows the homemaking icon using vodka to water her flowers, tenderize her meat, and water her ...
