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SUSTAINABILITY SOLUTIONISTS

... Building sustainability credentials in the metaverse By now, we’re all pretty much aware that sustainability seeks to save not only the planet but our very lives on earth, from the food we eat to the clothes we wear, the air we breathe, and the precarious weather events we endure. However, although the metaverse may seem like a comical distraction from our planetary problems, it could end up solving some as its already driving sustainability and might even have the potential to turn material ...

VIRAL NEWS: CONGRESS HEARINGS, BOOK BANNINGS, AND DISNEY V. DESANTIS

... A peek into the topics buzzing at CassandraPolitics, politics, politics. In a not-at-all-planned turn of events, this week serves as a perfect tease for our next report on Global Gen Z, this time on the topic of Gen Z and Politics! Talk about serendipity —or the fact that the world is burning, so we have to talk about it, whatever you prefer. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant topics Gen Z can't stop talking about online. This week ...

IT’S QVC BUT FOR GEN Z

... TalkShopLive, where Walmart held 150 live-shopping events in 2022, and celebrities like Dolly Parton, Oprah Winfrey, and Tim Tebow have gone live. In essence, the platform is a live streaming, social selling online network. Sellers showcase their products via live shows and chat in real-time with customers who, in turn, can purchase with one click on the buy button. The platform and iOS app are full service for sellers - from live show creation to order processing to ease of shipping and payouts. Buyers ...

VIRAL NEWS: BASKETBALL RECORDS BROKEN ALL AROUND & BRADY GOES TO HOLLYWOOD

... possible for ABC to broadcast the women’s 2023 national championship game for the first time. Following the precedent of increased viewership in events like the NWSL title match and the WNBA, we are seeing further proof that women’s sports is simply…sports. - LEBRON JAMES IS THE ALL-TIME SCORING LEADER - The Lakers superstar is the talk of the town for breaking the NBA's all-time scoring record. The four-time MVP achieved this feat after scoring 31 points against the Oklahoma City Thunder, bringing ...

TikTok Is the New Michelin Guide

... . Brum’s foodie career first began when she relocated from Albuquerque to Los Angeles; the move inspired her to create an Instagram account to document her culinary adventures. Brum has used her connections forged through her cross-platform social media presence – wherein she shares both service-y tips, like how to cook the perfect wagyu beef, as well as best-of lists, like the top places to eat in Vegas – to host collaborations and events, including Disney’s California Food and Wine Festival. ...

SUSTAINABILITY- A MARATHON, NOT A SPRINT

... Nordstrom installation with two outdoor plogging events. As e-commerce continues to reign king, in-store events coupling brand experience with a purpose (like climate action) will remain necessary to get consumers in the door. - GREENER RACES - The end of a race always looks like a sustainable murder scene, with thousands of cups overflowing trash cans and covering the ground. While not the most damaging sustainable issue of our time (looking at you fossil fuel), sports organizations are recognizing ...

GEN Z MEDIA

... mainstream media is more inclined to overlook, Gen-Zine’s social agenda has a decidedly progressive slant. The magazine also has auditory content in the form of their aptly named podcast “The POD.” - THE CONVERSATIONALIST - Gen Z’s opinions on current events are often dismissed by older generations as too politically polarized. While Gen Z arguably eschews centrist politics to a greater extent than the generations before it, as a self-identified “non-partisan educational platform,” The Conversationalist ...