802 results for '"gen z"'
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TAKING CARE OF SELF-CARE

... "soft living," referring to a lifestyle that is as stress-free as possible and correlates nicely to what Cassandra revealed in our Great Re-Port on Work as 64% of Gen Zs selected “being free from stress,” when asked about what they consider important to their idea of success. - DOPAMINE DETOXING - Where does Gen Z go to learn how to take a break from social media? TikTok, of course! Gaining traction on TikTok, dopamine detox has, ironically, over 73M views. The idea is to try to source dopamine, or ...

THAT’S SO AESTHETIC

... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...

FOUR FOR ‘24

... someone "fun, likable, young, and in touch with online trends." It’s no surprise that this late night offering is ready to switch things up, and that it’s time to appeal to a new generation and demographic of viewers - and Gen Zs are here for it! - BUMBLE FOR FRIENDS - While technology can be one of the causes of loneliness for Gen Z, it can also be one of the cures. For people looking to create new friendships, Bumble has an answer. Back in July, the dating app announced a separate app called “Bumble ...

SPORT FANDOMS

... and establishing a platform for fan group representatives and independent fans to advocate for supporters' interests. These initiatives encompass enhancing the fan experience (both physically and digitally), advancing sustainability efforts, fostering corporate and social responsibility, and improving fan products and services.— Derry, 20, MI (Cassandra Collective)— Jordan, 23, TN (Cassandra Collective) - HEIR APP - As Gen Z actively seeks digital communities aligning with their interests, a fresh ...

Banning TikTok?

... content creators. Cassandra recently spoke to several Gen Z TikTok creators to gauge their feelings about the current situation and potential ban. - Britt Works on her Resume - Brittany, whose channel boasts over 3 million followers and focuses primarily on unboxing colorful phone cases, tearfully confessed to Cassandra, "What am I supposed to do? Get a job?!?!" - Chad Heads Back to the Gym - Fitness guru Chad, has amassed over 1.5 million followers in the past 9 months with his gravity-defying ...

gen z's college decision day dilemma

... a whirlwind of change, challenges, and celebrationsNational College Decision Day arrives tomorrow amid a whirlwind of a lot of disruptions happening on campus. From protests and canceled graduations, to financial aid woes and the surge in vocational program popularity, Gen Z shoulders the weight of choice. Yet amidst it all, they lighten the mood with jovial #BedParties to mark their acceptances. - Innovations in Seafood - Scout - After seeing the tinned fish craze on TikTok, it’s no surprise ...

Cosmic Collabs

... strategic move is a clear demonstration of how much fashion and sports collide and highlights the influence of athletes as effective voices for brands and culture, especially for Gen Z. Talk about star behavior! - FINAL FOUR’S TICKETS SPIKE - The anticipation for the Women’s Final Four and championship games has led to a dramatic surge in ticket prices, surpassing those of the men’s tournament with today’s semifinal reaching almost $2,000. Secondary market data reveals a significant increase in average ...