802 results for '"gen z"'
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TAX DAY TOOL$

... TAX SEASON GETS A GEN Z REVAMP April 18th is upon us, and unless you’re celebrating an extension, today is Tax Day. And unfortunately many Millennials and Gen Zs say they actually don't know how to file taxes, which is made even more confusing when juggling a side hustle(s) and all the 1099s that come with them. However, some brands are stepping in to teach some much needed financial literacy. So today, we’re looking at how a few brands (most within the financial sector but one that very much ...

SPORT FANDOMS

... and establishing a platform for fan group representatives and independent fans to advocate for supporters' interests. These initiatives encompass enhancing the fan experience (both physically and digitally), advancing sustainability efforts, fostering corporate and social responsibility, and improving fan products and services.— Derry, 20, MI (Cassandra Collective)— Jordan, 23, TN (Cassandra Collective) - HEIR APP - As Gen Z actively seeks digital communities aligning with their interests, a fresh ...

DATING DIFFERENTLY

... Three steps helping Gen Z find love Whether benching, breadcrumbing, fireworking, or looking to DTR (define the relationship), current discourse suggests that the rise of situationships may be starting to define Gen Zs relationship status, hanging out somewhere in the gray between friends with benefits and committed coupledom. It could very well be the most complicated dating trend of 2023, but before we get all caught up in semantics, ahead, we explore Gen Zs other multifaceted approaches when ...

FOUR FOR ‘24

... someone "fun, likable, young, and in touch with online trends." It’s no surprise that this late night offering is ready to switch things up, and that it’s time to appeal to a new generation and demographic of viewers - and Gen Zs are here for it! - BUMBLE FOR FRIENDS - While technology can be one of the causes of loneliness for Gen Z, it can also be one of the cures. For people looking to create new friendships, Bumble has an answer. Back in July, the dating app announced a separate app called “Bumble ...

VIRAL NEWS: OTC BIRTH CONTROL, BARBENHEIMER, AND THE SAG-AFTRA STRIKE

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. This week we'll discuss the FDA's approval of over-the-counter birth control, the battle of the box office between Barbie and Oppenheimer —or lack of—, and the SAG-AFTRA union's official strike. All this and more in this week's ...

MAKE SOME NOISE FOR QUIET LUXURY

... Collective) - IT-GIRL APPROVED - ÉTERNE - As Cassandra reported in our recent Values and Value: Consumer Confidence report, 46% of Gen Z prefer luxury products, and although the old money aesthetic is aspirational, it’s ultimately not achievable for the average person - and that’s OK. However, thanks to its accessible price point and as a brand that has the seal of approval from the Gen Z fashion set, including Hailey Bieber, Kaia Gerber, and Nicola Peltz Beckham, Éterne is the newest player on the quiet ...

Viral news: Zepotha, Scooter Braun, & Selena Gomez

... A peek into the topics buzzing at CassandraThe music industry takes the spotlight this week amid more legal drama for Lizzo, and Peso Pluma earning Spotify’s Song of the Summer crown. In a swiftly evolving culture, we, at Cassandra, strive to stay ahead, keeping up with the topics that Gen Z can't stop discussing. Today, we'll explore how a music artist developed a fake craze to promote their music, the significant departure of A-List clients from a music manager's roster, and surprise new ...

Let’s Play

... happiness. - scrabble together - Scrabble Together was released in Europe earlier this month as a less intimidating version of the game that launched nearly 75 years ago. The team at Scrabble set out to create a more inclusive game that would bring people together. While the game has not yet been released in the U.S., Gen Z has particularly raised interest in this type of game, and will be interesting to see if the U.S. side of the Scrabble team give in to demands and introduce this new version across ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...