802 results for '"gen z"'
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MAKE SOME NOISE FOR QUIET LUXURY

... Collective) - IT-GIRL APPROVED - ÉTERNE - As Cassandra reported in our recent Values and Value: Consumer Confidence report, 46% of Gen Z prefer luxury products, and although the old money aesthetic is aspirational, it’s ultimately not achievable for the average person - and that’s OK. However, thanks to its accessible price point and as a brand that has the seal of approval from the Gen Z fashion set, including Hailey Bieber, Kaia Gerber, and Nicola Peltz Beckham, Éterne is the newest player on the quiet ...

VIRAL NEWS: OTC BIRTH CONTROL, BARBENHEIMER, AND THE SAG-AFTRA STRIKE

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. This week we'll discuss the FDA's approval of over-the-counter birth control, the battle of the box office between Barbie and Oppenheimer —or lack of—, and the SAG-AFTRA union's official strike. All this and more in this week's ...

REALITY GETS A MAKEOVER

... What Gen Z really thinks about Metaverse Beauty Week Although March’s Metaverse Fashion Week received a lukewarm turnout, that hasn’t stopped other consumer goods from experimenting and potentially capitalizing on the reach that the Metaverse has promised. This week's Metaverse Beauty Week, hosted on immersive social platforms Decentraland, Roblox, and Spatial, is a first-of-its-kind event to showcase retailers and cosmetic brands through virtual experiences for beauty-loving techies. What do ...

Viral news: Zepotha, Scooter Braun, & Selena Gomez

... A peek into the topics buzzing at CassandraThe music industry takes the spotlight this week amid more legal drama for Lizzo, and Peso Pluma earning Spotify’s Song of the Summer crown. In a swiftly evolving culture, we, at Cassandra, strive to stay ahead, keeping up with the topics that Gen Z can't stop discussing. Today, we'll explore how a music artist developed a fake craze to promote their music, the significant departure of A-List clients from a music manager's roster, and surprise new ...

SPORT FANDOMS

... and establishing a platform for fan group representatives and independent fans to advocate for supporters' interests. These initiatives encompass enhancing the fan experience (both physically and digitally), advancing sustainability efforts, fostering corporate and social responsibility, and improving fan products and services.— Derry, 20, MI (Cassandra Collective)— Jordan, 23, TN (Cassandra Collective) - HEIR APP - As Gen Z actively seeks digital communities aligning with their interests, a fresh ...

VIRAL NEWS: TIME TRAVELERS

... A peek into the topics buzzing at CassandraClosing the month with our weekly roundup of viral news. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. From a collective true crime investigation, passing through unexpected brand collaborations, and ending with some heartwarming surprises, this week is a prolific one! So, let’s not waste any more time and jump into this edition of Viral News! ...

The Great Re-port on Work

... landscape. - The Great Re-port on Work - In this month's The Great Re-port on Work, available exclusively to subscribers, Cassandra set some boundaries, and went hustling on the side to uncover how Gen Z strives for emotional, professional, and financial success while not defining themselves by their work. Here, we’re offering a sneak peek of the report by spotlighting three brands changing how Gen Zs support their entry into the workforce. - JIPE - Jipe is a new job search app designed exclusively to ...

FOUR FOR ‘24

... someone "fun, likable, young, and in touch with online trends." It’s no surprise that this late night offering is ready to switch things up, and that it’s time to appeal to a new generation and demographic of viewers - and Gen Zs are here for it! - BUMBLE FOR FRIENDS - While technology can be one of the causes of loneliness for Gen Z, it can also be one of the cures. For people looking to create new friendships, Bumble has an answer. Back in July, the dating app announced a separate app called “Bumble ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...