802 results for '"gen z"'
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DISABILITY ADVOCACY PULSE

... Spotlighting Social Communities for Disabled Youth Children and adolescents with disabilities are one of the most marginalized and excluded groups in society. But, Gen Z is changing the narrative thanks to their inclusive nature, and their support of brands and organizations who show greater representation in their marketing. Recently, we’ve seen several positive steps forward from global brands looking to increase awareness and champion inclusivity for disabled communities. For example ...

THE RISE OF ALTERNATIVE LEATHERS

... reach $139.2M by 2032, it’s of no surprise brands are trying to weed out and harness the sustainable properties of plant-based by-products. And this is an area that is particularly appealing to Gen Z (of whom 67% of Gen Z agree that it is very important to contribute to the well-being of people and nature). Ahead, three examples of conscious upcycling and utilizing agricultural leftovers. - DESSERTO - Founders of Desserto; Adrián López Velarde and Marte Cázarez, have developed a method of ...

VIRAL NEWS: PETER PAN CASTING, TWILIGHT REBOOT, AND COACHELLA

... A peek into the topics buzzing at CassandraFriday is here already, so it's time for us to dive into the most talked-about topics this week in the interwebs. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop talking. In this edition: the new Peter Pan movie made casting history, an equally hated and beloved franchise might be coming back, and the most aesthetic festival rounds up its first weekend. All good vibes in this ...

BEST FOOT FORWARD

... there’s no shoe quite as cool as the jelly sandal. The popular playground staple was a colorful, comfortable alternative to other summer sandals, and just like other nostalgic trends doing the rounds, Gen Z and Alphas are bringing this one back into style, too, with their vibrant colors and chunky designs in the form of foamy jellies, jelly combat boots, and jelly heels. To drive the point home, we’ve also seen celebs rocking the translucent shoes, with Blake Lively and Jennifer Lawrence and more ...

WHAT’S YOUR ENNEAGRAM?

... TikTok Personality TestsGone are the days when a simple Cosmo quiz would have guided us on the path to true love, friendships, health, wealth, and happiness. In an age marked by TikTok exploration and self-discovery, Gen Z has embraced a new fascination: personality tests - diving into a world of quizzes and assessments that offer insights into their identities. Join us as we look at the trend capturing the curiosity of the generation that's always seeking to understand themselves and their ...

VIRAL NEWS: RECORD-BREAKING GIRL POWER

... A peek into the topics buzzing at CassandraIt’s Friday and that means we’re back with our weekly recap of all things viral, capturing the pulse of trending news that has Gen Z buzzing. This week, we’re highlighting record-breaking girl power in live entertainment - Taylor Swift is Time’s Person of the Year, “Renaissance: A Film by Beyoncé” takes the box office by storm, and Cher becomes the first female artist to have a No. 1 Billboard hit for seven straight decades. Let's dive in! - TAYLOR ...

SANTA IN THE METAVERSE

... Holiday campaigns embrace web3 to connect with young consumersAs brands face an increasingly competitive (and decreasingly loyal) market, many are turning to web3 initiatives to set themselves apart. Though the metaverse is still in its early stages, Cassandra found earlier this year that nearly 7 in 10 Gen Zs are curious to learn more about the metaverse, and Gen Z, millennials, and Gen Xers are projected to dedicate four to five hours per day to the metaverse in the next five years. Ahead ...

WHAT’S NEW IN WELLNESS

... . - SHADOW WORK - Explore shadow work on TikTok — where the topic has nearly a billion views — you might find a type of therapy that dives deep. In fact, it touches not only on how you view the world but also on what triggers you, what you’ve suppressed, your inner child — and even your “dark side.” While this concept has been around for ages, it’s taking off in the spiritual corner of TikTok and beyond and has now become so popular because Gen Z is recognizing what a trap perfection is. While TikTok is ...

VIRAL NEWS: PHARRELL'S COLLECTION, SMOSH, AND A BILLION-DOLLAR CAGE FIGHT

... A peek into the topics buzzing at CassandraFriday is here again, and with it, it's time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. This week the news cycle was very focused on the awful situation around Oceangate's Titanic submersible, even eclipsing news stories that needed more coverage. But we’ve decided to keep the tone of this ...