JUST PEEL AND STICK
Wellness supplements get sticky
In late 2022, Cassandra’s Fresh Face Of Self Expression report uncovered how today's youth continue to push the concept of beauty and self-care forward, as 68% of Gen Zs are spending more time thinking about their overall wellness routine. Alternative new wellness spaces and practices are constantly emerging that meet contemporary lifestyle demands. One particular wellbeing product has catapulted in popularity not only for being discreet, quick, and convenient but because it’s super easy to use - patches are fast becoming a respected and popular addition to aid wellbeing, with users across TikTok lauding them for their benefits supporting sleep, concentration, and relaxation. Here we take a look at the latest brands entering the sticky space.
Gen Z CBD brand Fleur Marché created the Swiss Army Knife of wellness patches (hemp and botanical) to support focus, relaxation, energy, sleep, and more in a targeted manner. Said to be "cheaper than a massage, more enjoyable than an ice bath," these wellness patches support faster recovery after a strenuous workout, a fun night out, or everyday wear and tear.
— Seth, 16, PA (Cassandra Collective)
THE GOOD PATCH
The Good Patch's tagline of “When you feel good, you feel like you” is rooted in the brand’s mission to help make each day just a little bit easier. The patches are said to be an effective, go-to resource when you’re dealing with common ailments and include options like Think, Hemp Queen, and Nite Nite, allowing users to feel more energetic and delivering a sustained release of ingredients for up to 8-12 hours.
THE PATCH BRAND
According to The Patch Brand, vitamin supplements contain bad stuff your body doesn’t need, so it’s taking pills (and gummies) out of the equation and patching up the problem with vegan and gluten-free peel-and-stick vitamin patches designed to support your wellness routine, with ingredients including B vitamins, green tea, and Taurine helping to lower the risk of disease.