SUPER BOWL LVII ADS: WINS AND LOSSES Feb 13, 2023 ... -awaited return of the cultural force Rihanna surprising us all by revealing her second pregnancy. If that wasn't enough to get the fandoms all a flutter, of the 38% of Gen Zs who planned to watch the commercials and 61% that have now sought out the ads online after the game, we became curious to know what young viewers thought about last night’s ads. We turned to our Cassandra Collective and posed this question to Gen Z and Millennials across the country. Ahead, the ads that resonated and why ...
TAKE PRIDE! Jun 12, 2023 ... The pulse on how brands are getting involved for Pride ‘23 With Pride Month underway, marking a time to celebrate LGBTQ+ communities, promote queer joy and fight for their rights, politicians continue to bring about policies attacking LGBTQ+ rights across the country—specifically headline-grabbing anti-trans and anti-drag bills. While 52% of Gen Z expect brands to take a stance on issues impacting the LGBTQ+ community, brands are finding themselves at the center of a polarized culture war ...
VIRAL NEWS: CANON EVENTS, YOUNG PEOPLE SUING MONTANA, & SWIFTIES ANNOYING RESELLERS Jun 16, 2023 ... A peek into the topics buzzing at CassandraIt's the middle of the month and the end of the week! Time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. This week we'll explain the new TikTok Spider-trend, discuss how a group of young people is suing the Montana government over negligent climate crisis policies, and finally tackle the ongoing ...
VIRAL NEWS: BORGS, PEDRO PASCAL, & DELETING INSTAGRAM Mar 10, 2023 ... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z. This week we're discussing a seemingly smart drinking trend that is now deemed dangerous, the possible massive rejection of a giant social media platform, and the internet's favorite "daddy" setting some boundaries—all this and more in ...
MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
