BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
RECESSION-CORE INFLUENCING Mar 02, 2023 ... Deinfluencers enter the chat As a stark contrast to generational defining trends like #TikTokMadeMeBuyIt, - beauty and lifestyle influencers have recently been dabbling in deinfluencing, urging followers to think twice about impulse-purchasing the latest must-have products and instead connect the dots between unethical labor practices, excess waste and focus on affordable options (or dupes), which perhaps couldn't come at a better time considering 62% of Gen Z is worried about a recession in ...
