INNOVATIONS FIGHT THE CLIMATE CRISIS Aug 30, 2021 ... Brands take sustainable action Gen Z and Millennials are excited to see brands jump into sustainability commitments, but they’re looking for companies to go further. They’re told to be conscientious of over-purchasing, but what does that really mean? They’re limiting plastic consumption, but why hasn’t the whole system been changed? They know how powerful data can be to influence behavior, but are we using it to save the earth? Today, we’re highlighting three brands leaning into these questions ...
INCLUSION IN GAMING Dec 20, 2022 ... Historically overlooked, video games are starting to prioritize inclusionIt’s no surprise that young people love to play video games. Cassandra found that identifying as a “gamer” is the #1 most likely passion point identity for Gen Alpha and 2nd among Gen Z behind only “music lover”. What is surprising is the way developers often continue to view their consumers through such an outdated lens and prioritize the needs of their assumed “default” consumer over gamers with marginalized identities ...
