INNOVATIONS FIGHT THE CLIMATE CRISIS Aug 30, 2021 ... Brands take sustainable action Gen Z and Millennials are excited to see brands jump into sustainability commitments, but they’re looking for companies to go further. They’re told to be conscientious of over-purchasing, but what does that really mean? They’re limiting plastic consumption, but why hasn’t the whole system been changed? They know how powerful data can be to influence behavior, but are we using it to save the earth? Today, we’re highlighting three brands leaning into these questions ...
DRY JANUARY 2023 Jan 05, 2023 ... Or dry-ish, if you preferDry January has been around for a decade, but the booze-free month (also known as Dry-ish January or Damp January) is trending to be bigger than ever this year. In 2022, about 35% of U.S. adults of legal drinking age participated in Dry January, an uptick from 21% in 2019. And though it’s obviously too early to say who is taking part this time around, research suggests that Gen Z, of all cohorts, are most interested. Not only are more consumers, young and old, getting ...
THIS WEEK IN VIRAL NEWS Apr 22, 2022 ... A peek into topics buzzing at CassandraAfter yet another week filled with viral moments, we're taking a closer look at what Gen Z has to say about the headlines dominating the internet discourse. Today, we’re talking media exposés, airline backlashes, and influencer disappointments – and the larger implications of these controversies. - LIBS OF TIKTOK EXPOSÉ - For the last few days, Washington Post journalist Taylor Lorenz has been the primary topic of conversation for conservative Twitter and ...
The Role of Connection in Consumers' Lives Today Jul 23, 2024 ... How Brands Can Play Their PartStill recovering from the post-COVID epidemic of loneliness, a mental health crisis, increasing digital consumption, the emergence of Artificial Intelligence and political & economic uncertainty, many people continue to yearn for better, deeper and more meaningful connections. The resulting “Great Connection Deprivation” is leading, especially for Gen Zs, to “joy spending” to fill the gaps. Prior research from Cassandra also established that many Gen Zs feel that ...
