WORLD CUP 2023 Dec 06, 2022 ... Global brand activations you can’t missDespite the many controversies surrounding the FIFA World Cup in Qatar, brands have not shied away from getting in on the action (and considering the record-breaking viewership, it’s not hard to guess why). Ahead, three ways brands are engaging football fans during the globally beloved tournament. - MCDONALD’S - McDonald’s launched its World Cup campaign in more than 75 of its markets, marking the brand’s largest global campaign to date. A number of ...
COLOR(S) OF THE YEAR Dec 05, 2022 ... 2023’s biggest huesAnnually, the world’s color authorities proclaim a shade for the following year, something of a tone-setting for the next 365 days. These are far from subjective selections; painstaking research and trend analysis informs these annual decisions. With that in mind, let’s dig into three hues that will define the year ahead, according to the color experts. - VIVA MAGENTA - On Friday, the Pantone Color Institute – which has been declaring a color of the year for more than two ...
THE NEXT TWITTER Dec 01, 2022 ... The post-Musk exodus has begun The chaos following Elon Musk’s Twitter takeover has subsided a bit. However, the future of the platform remains shaky and many people are eagerly seeking out alternatives that offer a more reliable experience. Ahead, three of the emerging platforms where former Twitter devotees are turning for content and community. - HIVE SOCIAL - Started in 2019 by 22-year-old college student Kassandra Pop, Hive Social is quite similar to Twitter, though it offers a ...
FOUR FOR ‘24 Dec 14, 2023 ... someone "fun, likable, young, and in touch with online trends." It’s no surprise that this late night offering is ready to switch things up, and that it’s time to appeal to a new generation and demographic of viewers - and Gen Zs are here for it! - BUMBLE FOR FRIENDS - While technology can be one of the causes of loneliness for Gen Z, it can also be one of the cures. For people looking to create new friendships, Bumble has an answer. Back in July, the dating app announced a separate app called “Bumble ...
TAKE PRIDE! Jun 12, 2023 ... voices and provide consumers with an easy way to access LGBTQ+ content via QR codes. Additionally, for every pack sold, Skittles donates $1 to GLAAD, as featured in Cassandra’s most recent report: Traveling With Pride. - GAME OUT LOUD - NYX PROFESSIONAL MAKEUP - According to makeup brand NYX, nearly 90%of LGBTQ+ gamers have been harassed about their identities online, so to bring awareness to LGBTQ+ bullying in the online gaming world, NYX announced the launch of the ‘Game Out Loud’ pride campaign ...
GEN Z MEDIA Nov 07, 2022 ... Youth-led publications are on the riseRegardless of any media company’s medium, demographic, or purpose, one thing is for certain: anyone that neglects to adapt their content to the needs of the newer generations will not last long. Recognizing this, Gen Z perspectives in media have become especially valuable. Multiple organizations have managed to distinguish themselves from the rest by prioritizing Gen Z voices, and were in fact created with this very purpose in mind. Here are three emerging ...
