CONSIDER ME INFLUENCED Oct 30, 2023 ... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...
CONCERT CONNECTIONS Aug 28, 2023 ... Merch drops get more mindfulWithin Cassandra’s most recent report, Bringing Global Culture into Focus, 77% of global Gen Zs revealed that they can’t live without music. Many Gen Zs view their favorite artists as an extension of their own identities, and merch is now so ubiquitous with musical icons fans have created an almost religious exercise in search of these limited edition memorabilia including collecting confetti and drumsticks. However, more accessible, mindful, and even fan-made merch ...
ADAPTIVE COLLECTIONS Nov 29, 2023 ... Amplifying the importance of ability-inclusive brands According to the CDC, Up to 1 in 4 adults in the United States live with a disability. Today, many brands are looking to provide innovative and adaptive options in their collections, ensuring that products are available and comfortable for everyone, regardless of their mobility, sensory, or other challenges. This is especially prevalent amongst Gen Zs, who reflect a growing awareness of the importance of designing with empathy and the desire ...
