Young and Fearless Jul 31, 2024 ... humorous content that showcases life in the Village. Her videos, which playfully compare the Village to a "Love Island" setting, have garnered millions of views and likes, highlighting the growing influence of social media in sports culture. Athletes are now under pressure from sponsors and federations to share their stories online, and this trend is particularly beneficial for lesser-known sports stars. The Olympic backdrop provides a unique opportunity for these athletes to gain visibility and ...
A TIKTOK-INSPIRED SEARCH FOR SWAG Jul 13, 2022 ... Seeking out the best beauty pop-ups in NYCIt’s a beautiful Saturday afternoon in New York City, so what’s a girl to do? How about going to TikTok, checking out every beauty pop-up event that is happening this weekend, mapping out a plan of attack, and getting as much swag as possible? Here’s how one of Cassandra’s Gen Z Trendsetters spent last Saturday in New York City on the hunt for beauty treats… - THE GAMEPLAN - New York City is big, and getting from point A to point B can be a challenge ...
The Role of Connection in Consumers' Lives Today Jul 23, 2024 ... Gen Zs say they feel lonely when they scroll social media. The number one reason for loneliness is not having close friends nearby. And the majority of Gen Zs (60%) say they have a great sense of community with people they know IRL (as opposed to online).With nearly 8 in 10 saying the quality of their life is ultimately impacted by the quality of their connections, it places a large burden on them to meet the right people and foster those relationships over time.The study also found that 69% of ...
VEG OUT Oct 26, 2023 ... CAMPUS - One group promoting discussion surrounding vegetarianism’s health benefits is the Plant Futures Initiative, a global movement with 30+ schools across the United States and five countries that collaborates with students to establish plant-centric communities on college campuses. The initiative equips them with the knowledge needed to become ethical leaders and advocates for plants while exposing and educating students to different types of lifestyles and available plant-based food options ...
Mental Health Awareness Month May 13, 2024 ... gifts. In fact, Big Village notes that 54% of Americans plan to buy mom flowers this year. Telefora wants their customers to remember that the mom they are buying flowers for was someone before she was their mom. A recent campaign “MotHER: A Teleflora Love Story” takes user-generated content from Teleflora employees’ mothers before they became moms to call out all the impressive and distinctive attributes of moms before they were moms. - take a break from mom math - What do mom’s want for Mother’s ...
THAT’S SO AESTHETIC Jun 29, 2023 ... reflect the story they tell themselves about themselves. - THAT’S SO AESTHETIC - In this month's That’s So Aesthetic report, available exclusively to members, Cassandra dives deep into the reframing of aesthetics from an idea to a metaphorical place that, instead of owning, young people visit. And they visit those aesthetics for the same reasons they might travel anywhere else– to escape, explore, and enjoy. Here, we’re offering a sneak peek of the report by spotlighting three brands helping Gen Z to ...
Viral News: Donut Day, Olympic Excitement, and a Soda Shake-up! Jun 07, 2024 ... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of the viral news that caught our eye this week. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. - Summer Vacation Trends - Ah, remember the summer of 2022 when we were talking about quiet quitting? Well this summer, it is all about quiet ...
