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BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... Cassandra’s latest global report is hereIt may seem impossible to feel more connected to global culture, domestic culture, local culture, AND one’s own culture all at the same time. Yet Gen Z is very comfortable with this “more is more” mentality - and see their impact on pop culture as positive and encouraging of social progress. Culture no longer exists as a binary choice for young people, and, in this post-global context, Gen Z works with a myriad of lenses and chooses how, when, and where ...

VIRAL NEWS: NYC’S SERIAL PUNCHER, E.L.F. GOES GOTH, & A FOOTLOOSE PROM

... A peek into the topics buzzing at CassandraClosing the month with our weekly roundup of viral news. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. From a collective true crime investigation, passing through unexpected brand collaborations, and ending with some heartwarming surprises, this week is a prolific one! So, let’s not waste any more time and jump into this edition of Viral News! - OLIVIA 4 GOOD - The ...

SANTA IN THE METAVERSE

... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...

Viral News: MrBeast on Prime, Quiet on Set, JLo Backlash

... A peek into the topics buzzing at CassandraFriday is here! And like every other week, it brings our recap of all things viral. Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. From explosive revelations about the dark side of kids' TV to J.Lo's Bronx block talk and MrBeast's mega Amazon deal, let's dive right into this week’s edition of Viral News! - “Loud budgeting” - What started as a joke has ...

PARENTS ON BOARD

... kids and from kids up to parents. Cassandra will be diving deeper into this topic when we publish our Parents on Board report next week, available for Cassandra members. In the meantime, we wanted to share a sneak peek at what we’ve learned about the Millennial + Gen Alpha combined cohort. By far the largest parent-child cohort, today's kids are set to overtake their parents in becoming the generation with the greatest spending power in history. A good reason to pay attention and get on board with ...

VIRAL NEWS: VEGAN DUNKIN, KELCE BROTHERS, & TIKTOK BAN

... A peek into the topics buzzing at CassandraOur favorite day of the week has arrived and, like every other Friday, it brings our weekly recap of all things viral. Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. Today, we will explore a faux-vegan donut disaster, the evolution of media portraying masculinity, and the upcoming possible ban of one of the most popular Gen Z apps—all this and more in ...