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Macrotrends

Gen Z Marketing Tips

... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...

Gen Z State Of Mind

... disruption. Their core values, addressed below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them. For Zs, who are growing up using their playtime for professional purposes (see ProPlay) and have unprecedented resources to participate in the gig economy and launch a business, work experience is more meaningful than education. They still prize learning and strive for ...

A Defining Moment

... Discover how we are approaching and uncovering nascent trends around polarization, and how Covid-19 plays a big part in this.The Cassandra team was in the field with our quantitative and qualitative studies in January, uncovering nascent trends about how polarization was impacting all facets of youth culture—interactions with friends and family, the evolution of activism, engagement with businesses and brands. As we were developing our stories and analysis on where activism and brand purpose ...

The 3Rs

... driving motivation to action, and infographics, real-time trackers, dashboards, and countdowns will all drive young people to your cause. Having something definitive to show at the end of a project, process, or even purchase provides a clear incentive for individuals to jump on board. - TOMS - RESULTSTOMS excels at showcasing its purpose, its progress, and its tangible results through visually appealing and comprehensible imagery. Engaging infographics give scope and meaning to facts and figures ...

On The (Im)pulse

... deal, young consumers are inspired to take similar approaches and jump at affordable offerings when they arise. Last October, I impulsively booked a trip to Cancun with my significant other. He and I were on the fence about taking a trip for the longest time, but couldn't seem to reach a decision. When I suddenly noticed a price drop in the hotel suite we wanted, I couldn't help but book it, and it was a great decision. It was exciting and romantic, and made me feel spontaneous and powerful.ALYS ...

Gen Z Micro Trends

... politics, social justice, and the environment. Clover  Clover is a newsletter for teen girls that was developed in the hopes of creating a highly informed community that transcends social media. The newsletter curates thoughtful and hard-hitting articles from publications like the The New York Times and The Atlantic and aims to eliminate clickbait, which teen girls hate, as Cassandra and Clover discovered in a joint study. Newsela Newsela is helping improve literacy and exposure to news in K ...

Seize The Day

... flipping the perspective to see it as restorative and quite productive, since they were able to engage in their socializing during the day and still have energy for activities the next day, too, thus optimizing their whole weekend for maximum potential. Although previous generations often used some of the daytime on weekends to do productive tasks like running errands, going to stores, and completing chores around the house, the ease of outsourcing such activities through laundry drop-off, online ...

Future Of Fashion & Retail

... Innovations in fashion and retail that are redefining textile development, the potential for a data-based economy, and the way consumers shop online and off.Perhaps no sector’s incessant evolution is as distilled into its very DNA as it is with the fashion industry. Fashion’s macro-, micro-, and everything-in-between trends create the perfect platform for constant reinvention and innovation. Whether the fashion and retail industry has acted on this in recent times is unimportant: as young ...

The Real Story

... Born pragmatists, Zs are gravitating to true and realistic stories that showcase “average” people doing extraordinary things. There is a changing tide in young consumers’ entertainment choices. During Ys’ formative years, the market was flooded with supernatural, paranormal, and dystopian titles that fed their need for fantasy. This is reflected in their need to make sense of and gain hope for the complicated world in which they were growing up. Zs, however, as a highly pragmatic generation ...

Eco Chic

... eyes—not just easy on the earth. In a reflection of how popular culture is becoming more purposeful (see Purposeful Pop), the fashion industry is giving sustainability a style makeover and setting a tone for other industries, from food to furniture to toys, to follow suit with creative solutions to global resource issues that position them as thought leaders in the eyes of consumers. Though much of the media’s focus on sustainable style centers around technology and bioengineered ...