THAT’S SO AESTHETIC Jun 29, 2023 ... reflect the story they tell themselves about themselves. - THAT’S SO AESTHETIC - In this month's That’s So Aesthetic report, available exclusively to members, Cassandra dives deep into the reframing of aesthetics from an idea to a metaphorical place that, instead of owning, young people visit. And they visit those aesthetics for the same reasons they might travel anywhere else– to escape, explore, and enjoy. Here, we’re offering a sneak peek of the report by spotlighting three brands helping Gen Z to ...
A PODCAST PULSE Jul 28, 2021 ... Innovations and new releases from the audio space Today, over 1 in 2 U.S. consumers listen to podcasts, marking a steady increase in popularity for over the last decade. As podcasts continue to assert themselves as an entertainment mainstay among Gen Z and Millennials, we’re looking at what’s next in the podcast universe. For more on entertainment and media, check out our upcoming Entertaining The World report, releasing as a visual study later this week, exclusively for Cassandra clients ...
CASSANDRA SESSIONS: A RECAP Dec 15, 2021 ... COMES FROM COMMUNITY AND PASSION - When asked about the drive behind the decision to start their own projects, the Gen Z Visionaries agreed that they all have a strong passion for what they do and felt they could respond to the needs of a community in a unique way. From the urge to create or the desire to be there for each other, these visionaries talked about how their sense of community gave them the motivation and drive to action their plans. Their can-do attitude also made them think: what’s ...
VIRAL NEWS: FISH SONG, BB&B, AND WES ANDERSON TOK Apr 28, 2023 ... day! - BED, BATH, AND BANKRUPTCY - The quintessential store where college freshmen went to buy their dorm room necessities is closing, and many on the internet are taking the bad news with a lot of humor and, of course nostalgia. From the resurgence of the Broad City running joke where Abbi Jacobson's character is obsessed with the store to people hunting for the upcoming sales in her name, the closing of the staple retail brand pushed consumers to use their coupons before they expired…but for ...
