OLD SPORT Sep 19, 2022 ... Gen Z upstarts are reimagining sports mediaGen Zers are half as likely as millennials to watch live sports regularly – and they’re twice as likely to never watch. But while traditional sports viewership is down among young people, social media and tech platforms have emerged as the preferred destinations for this cohort to consume sports content. Today, we’re taking a look at three brands who are redefining how young consumers engage with athletics. - OVERTIME - Overtime has quickly emerged as ...
BE A GOOD (E)SPORT Jul 19, 2022 ... , networking events, industry insights, and job opportunities. - PWR X POPULUS - Earlier this month, sports architecture specialist Populus and Australian esports team PWR opened what they've dubbed “the world’s first elite esports training and content facility in the metaverse.” That’s right – this “facility” doesn’t exist physically, though there are eventual plans to expand it into an in-person experience. Populus has a background in building major sports venues (of the IRL variety) around the world ...
MEET YOU IN THE METAVERSE Apr 28, 2022 ... , if you will. The event, which took place on the platform Decentraland, aimed to advocate for much-needed diversity and accessibility in the virtual world. Participants were able to create avatars with adaptive wearables like prostheses, and the virtual course – covering 26.2 virtual miles of the Vegas City Sports Quarter, Decentraland’s largest district – was wheelchair-friendly. Beyond the event, Degree is committed to building a more inclusive metaverse through changes like implementing non ...