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THE GAMING BUSINESS

... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...

PLEASE DON’T STOP THE MUSIC

... on-the-ground activations. Ahead, a few that have caught our eye. - DENIM BRANDS - As festival fashion evolves post-pandemic – and flower crown-bedecked boho style becomes a thing of the past – denim brands are hoping that concert-goers will be going back to basics with good ol’ blue jeans. This year, Wrangler signed on as the “exclusive denim sponsor” of Lollapalooza in Chicago and Berlin, as well as Austin City Limits. The brand will host various activations onsite, including a booth where fans ...

Happy 2023! There is More to Cassandra than Meets the Eye!

... also tap into the Cassandra Collective (our always on global community of Trendsetters) to partner with clients in co-creation workshops, bringing the voice of youth and the consumer directly into the innovation process. - Thought Leadership - Another key area of our work is uncovering new insights about youth audiences that help brands develop compelling and ownable stories in support of their business objectives. Whether clients are looking to create meaning on a global scale or among a hyper ...

Climate Developments

... Youth Driving Change and InnovationAs the urgency of climate action grows, young people continue to inspire and drive transformation. Today, we are looking at three of the biggest areas that this generational cohort is advocating for change. - Pat McGrath - Pat McGrath, has been called the world’s most influential makeup artist, leaving a permanent mark on the beauty and fashion industry. Her creative vision has transformed both runways and editorial shoots across the globe and her iconic looks ...