March Madness Mania Mar 18, 2024 ... From Ice Cream Partnerships to Cosmic ChallengesPi (represented by the Greek letter “π”) is a mathematical constant signifying the ratio of a circle’s circumference to its diameter. Since the approximate value of pi is 3.14159 (rounded to 3.14) Pi Day is celebrated by math enthusiasts worldwide on March 14. Brands and people beyond mathematicians also join in on the fun: ...
Deliciously Decadent Mar 26, 2024 ... The Rise of Gen Z Finance TrendsToday’s younger generations have a distinctly different point of view on money and investing, their overall finances and even more generally, their future. (Cassandra covered this topic in depth in our report on Gen Z's Values on Value). Today, we look under the surface of some of the trends that have bubbled up around investing for Gen Z. ...
Black-Inspired Beauty and Style Feb 21, 2024 ... TikTok's Role in Inspiring Acts of KindnessPassing the vibe check is all about spreading positivity and good vibes, which can be achieved through small acts of kindness. Traditionally, this involved holding doors open and donating blood, but thanks to platforms like TikTok, new viral methods have emerged to brighten someone's day. Buying flowers, giving compliments to a stranger, or paying for the person behind you in line. TikTok has become a stage for these heartwarming moments, showcasing ...
Presidents' Day Travel Feb 15, 2024 ... No longer a Gen Z's best friendWhile the appeal of a diamond stone is undeniable, there is also a sense of an outdated and uncool vibes attached to the entire diamond narrative. Younger generations prioritize value, sustainability, and ethical production, leaning towards unique and individualized products over standardized, mass-produced items. Given Gen Z’s distinctive approach to relationships, it's unsurprising that traditional practices, like purchasing and donning a diamond engagement ring ...
SUPER BOWL LVIII ADS: WINS AND LOSSES Feb 12, 2024 ... For Gen Z, which commercials scored a touchdown and which one fumbled hard?Last night’s Super Bowl saw the Kansas City Chiefs win their fourth NFL championship and their first back-to-back Super Bowl victory in the second-ever overtime showdown. (And it was also the airing of Nickelodeon’s “alternative” Super Bowl telecast aimed at even younger audiences.) We were curious to know what Gen Zs thought about last night’s game, halftime show performance, and most importantly, the commercials. In ...
NEW YEAR, Refocus on Work Jan 02, 2024 ... Happy New Year from all of us here at Cassandra! As we settle into a new work day, week and year, it is worth noting that 2024 is the year that Gen Zs will begin to outnumber Boomers in the workforce. Although they won’t make up the largest portion of workers until well into the 2040s, they’re already sparking conversations around what the future of the workplace may look like. Some companies are adopting innovative policies and practices to better align with Gen Z values. Let’s take a look at ...
FOUR FOR ‘24 Dec 14, 2023 ... The Cassandra 2024 Outlook What a roller coaster of a year 2023 has been! Peaks of excitement as girl-power tours rock the globe (shoutout to our beloved queens of pop - Taylor Swift and Beyoncé) and valleys of impatience and activism through the WGA and SAG-AFTRA strikes. Peaks of shared fandom and connectivity with pointed valleys of global crisis, conflict, and despair. Peaks of tech and wellness innovation and valleys of AI misuse and misinformation. And add into that mix that it was the ...
VIRAL NEWS: KIM K’S OFFICE, MEAN GIRLS, & ORANGE PEEL THEORY Jan 19, 2024 ... a peek into the topics buzzing at CassandraFriday is here, which means it’s time for our weekly recap of viral news! Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. This week, we’ll talk about Kim Kardashian’s jab at the latest viral trend, a Gen Z led reboot of a Millennial classic, and the orange peel relationship test—all this and more in this edition of viral news! - JO KOY, PLEASE WRAP IT UP ...
ANTI-FANS Dec 11, 2023 ... Critique or cyber-bully?In the vibrant world of fandoms, where enthusiastic supporters unite to celebrate their favorites, there exists a fascinating counter-trend known as "anti-fans." These individuals, often passionately engaged, take a strikingly different approach. Rather than embracing their chosen fandom, they find themselves on the opposite end of the spectrum, vehemently critiquing and opposing the very subjects that captivate others. Ahead, we delve into the intriguing dynamics of ...
VIRAL NEWS: SPOTIFY'S WRAPPED, MATT RIFE DRAMA, AND DOLLY PARTON Dec 01, 2023 ... A peek into the topics buzzing at CassandraFirst Friday of the last month of 2023 (can you believe it?) and Cassandra's recap of all things viral is here, capturing the pulse of trending news that Gen Zs couldn’t stop talking about during the week. The topics in this edition touch on the much-anticipated Spotify's Wrapped release, a TikTok comedian under fire, and the unyielding defense of a music legend against ageist critiques. Let's dive into the latest conversations buzzing the online world ...
