FASH-IN Jul 10, 2023 ... Gen Zs ‘core’ looks for Summer As uncovered in Cassandra’s latest report That's So Aesthetic, 55% of Gen Z consider clothing the most important aspect of their aesthetic. It's no surprise then that young people are planning their summer wardrobes and considering which statement pieces or trends to include. From the latest must-have item in the Barbiecore aesthetic to the Mermaidcore look making a splash, fashion has evolved to a new level for this generation. Read below to learn what’s on the ...
SPORT FANDOMS Dec 04, 2023 ... Brand initiatives capturing fervent fans Young people today blend their diverse identities within their fan communities. This perspective extends to modern sports fandoms, where enthusiastic support transcends mere gatherings, embodying passion, unity, and unwavering loyalty. Within the sports realm, these communities fuel the club's vitality, infusing every match or game with unwavering enthusiasm. In this dynamic landscape, let’s explore three recent initiatives aimed at nurturing dedicated ...
THAT’S SO AESTHETIC Jun 29, 2023 ... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...
DESIGNER DISPENSARIES Nov 27, 2023 ... transactions. Merging a meticulous eye for aesthetics with a dedication to delivering top-tier products, designer dispensaries offer an elevated and immersive journey for both cannabis aficionados and newcomers. Here, we explore three such establishments where creativity intertwines seamlessly with cannabis culture. - GREEN QWEEN - Green Qween, operated by and for the LGBTQ+ community, shows that people are willing to travel for an experience that aligns with their values. Situated in downtown Los Angeles ...
AROMANTIC ADVOCACY Mar 15, 2023 ... UNDERSTANDING AROMANTICISM Last month honored Aromantic Spectrum Awareness Week - an annual event helping to spread awareness and acceptance of aromantic spectrum identities and the issues people face and making more people aware of their existence while celebrating it. So what is Aromanticism? Aromanticism, or Aro, is a romantic orientation where an individual does not experience romantic attraction. Aro people may still experience other types of relationships and attraction — platonic ...
SKIN YOUTH SECRETS Oct 31, 2023 ... Skincare aging down to reach Gen Z Simply put, skincare has never been more popular among young people. With a constant barrage of seemingly flawless images flooding the internet daily and the era dominated by filters and influencers advocating cosmetic procedures, it's no surprise that Gen Z now leads in skincare spending compared to previous generations. In contrast to earlier eras when skincare products targeting youth primarily revolved around combating acne; brands are now shifting ...
