A TIKTOK-INSPIRED SEARCH FOR SWAG Jul 13, 2022 ... Seeking out the best beauty pop-ups in NYCIt’s a beautiful Saturday afternoon in New York City, so what’s a girl to do? How about going to TikTok, checking out every beauty pop-up event that is happening this weekend, mapping out a plan of attack, and getting as much swag as possible? Here’s how one of Cassandra’s Gen Z Trendsetters spent last Saturday in New York City on the hunt for beauty treats… - THE GAMEPLAN - New York City is big, and getting from point A to point B can be a challenge ...
CASSANDRA SESSIONS 2023 Sep 28, 2023 ... ICYMI Last week, we hosted our annual Cassandra Sessions, “That’s so Aesthetic – the Gen Z Vibe and Its Reverberation in the Market," which examined how integral aesthetics are to Gen Zs identity and the implications of this for businesses and brands. Sessions is Cassandra’s IRL event that gives our clients the opportunity to see and learn from our latest research and insights. Attendees at this year’s event walked out with a much better idea of how to relate and connect to a new era of ...
PARENTS ON BOARD May 01, 2023 ... share with only a small group of up to 36 people. The app was designed to address “sharenting,” aka parents sharing their children’s personal information and images on public social media platforms. Proud parents can create a digital timeline of their child’s life as they grow, and unlike traditional social media platforms, Footprint doesn’t allow content to be viewed publicly, and there’s no way to “Like” or “Comment” on posts. As their child grows, the app allows parents to give the account to ...