Cassandra’s latest report is here

Millennials, whose arrival was celebrated with those bright yellow “baby on board” signs and prized- to the best of their ability- by Boomer parents far and wide, signaled a seismic shift in the way society perceives children and their role in society. Fast forward to 2023, what happens when the OG “baby on board” generation becomes parents themselves?

Image of a see saw with different families on the left end and the text "Parents On Board the Millennial Parent Report"

This growing parental cohort is digitally savvy, ethnically diverse, and less willing to accept traditional gender roles than any generation before it. However, parenting is a daunting task at the best of times. Parenting through these especially tumultuous times has Millennial parents worried, with 72% of Millennial parents saying they’re scared to fail at parenting. They are doing the best they can to balance the highs and lows of parenting while also balancing being a parent with other aspects of their identity and they’re doing it in their distinctly Millennial way.

So, with Mother’s - and Father's Day - just around the corner, we’re sharing a sneak peek at Cassandra's latest report as we take a minute to sittervise and discover three brands helping Millennial parents navigate this pendulum of parenthood.

Image of the Footprint app logo


With the current discourse growing on compensating and protecting children whose parents use them for content on social media, Footprint has launched at just the right time. The newly launched sharing platform feels surprisingly like posting on social media, except that users share with only a small group of up to 36 people. The app was designed to address “sharenting,” aka parents sharing their children’s personal information and images on public social media platforms. Proud parents can create a digital timeline of their child’s life as they grow, and unlike traditional social media platforms, Footprint doesn’t allow content to be viewed publicly, and there’s no way to “Like” or “Comment” on posts. As their child grows, the app allows parents to give the account to their child so they become the owner of their digital content.

Text quote,  “A big thing for us to teach is to take responsibility for their actions. That's like one of the biggest things because they're young, and they're always blaming each other.  So we're just trying to teach them to take responsibility and own up to things because they can't always blame everybody else for stuff.”

— Jennifer, CA, parent of 7 and 8-year-olds (Cassandra Collective)

    Image of the Peanut app logo


    Peanut is a social networking app founded by mother Michelle Kennedy after she found herself turning to forums to seek help navigating newfound parenthood. Set to reduce feelings of isolation and empower women to connect both in their local community and worldwide, in a Tinder-like fashion, its 2.5M app users simply create a profile and swipe through the troves of other friendship-seeking mamas until they find the perfect matches.

    Users whose children must be 16 years or younger can connect with others experiencing the same issues or navigating life stages, and it provides a platform to ask those burning questions, interact with experts, or listen to professional podcasts to help put minds at ease with whatever life stage they may be overcoming.

    — Crystal, WA, parent of 7-year-old and 9-year-old (Cassandra Collective)

      Image of the Parent's Path Art Collection by Phillips Avent logo


      Parent's Path Art Collection by Philips Avent, is a newly launched curation of custom artwork created in partnership with artists who are moms. The collection demonstrates the paradox of the unforeseen detours and magical milestone moments that parents experience. Each artist reflects on their unique journey with motherhood while depicting self-expression, self-care, and community support as essential parts of nurturing new parents through the journey.