WHAT’S NEW IN WELLNESS Mar 23, 2023 ... Youth explore “old” new trendsMillennials and Gen Zs place great value on their overall well-being - with a large majority noting that their mental, physical, and spiritual health are all important has become part of the status quo when considering these younger cohorts. And there’s no shortage of new trends to partake in – even if some are actually over a thousand years old. Today we’re parsing out three to understand what draws Millennials and/or Gen Zs to each and why what’s old is new again ...
LET’S TAKE THIS OUTSIDE Mar 22, 2023 ... Brands and local communities look to provide a breath of fresh air. With a 20% increase in new outdoor enthusiasts in the U.S since the pandemic, searches for #Outdoors and #ItsGreatOutDoors garnering billions of views on TikTok, and an increase in the number of Gen Z and Millennials being open to a job in nature conservation, it seems clear that the collective urger to reconnect with nature isn’t going anywhere. As we inch our way closer to summer, outdoor experiences are among the top travel ...
HONORING AUTISM AWARENESS DAY Mar 29, 2023 ... an autistic disability rights advocate who wants to eliminate the stereotypes and stigma around autism and disability in general. Through her YouTube and TikTok channels, Kayla wants to make a difference in the world by bringing awareness about the lack of representation of autistic people of color in the autistic community. Kayla is also the creator of #AutisticBlackPride/#BlackAutisticPride to celebrate intersectionality to spread that it is ok to talk about experiences and embrace two ...
READY, SET, READ! Apr 03, 2023 ... Gen Alpa celebrates Children’s Book Day.With book bans and restrictions at schools and libraries on the rise at alarming rates across the country, authors from Judy Blume to Juno Dawson –and one federal judge in Texas– are speaking up and pushing back against these bans just in time for International Children’s Book Day (ICBD) (April 2nd). Yesterday’s worldwide celebration helps to promote literacy and remind families and Gen Alpha of the importance of developing a love of reading (along with ...
IT’S QVC BUT FOR GEN Z Mar 16, 2023 ... Brands jumping on the live shopping formatAs uncovered within Cassandra’s Values and Value - Consumer Confidence report, 40% of Gen Z are purchasing more online as we head further in 2023. Live shopping, in particular, has seen a surge in popularity with predictions of it becoming a $35 billion industry in the U.S. by 2024. While adoption in the U.S. has yet to explode, marketers are recognizing how successful the format has been in other countries and noting its potential. In fact, with 41 ...
VIRAL NEWS: CONGRESS HEARINGS, BOOK BANNINGS, AND DISNEY V. DESANTIS Mar 24, 2023 ... A peek into the topics buzzing at CassandraPolitics, politics, politics. In a not-at-all-planned turn of events, this week serves as a perfect tease for our next report on Global Gen Z, this time on the topic of Gen Z and Politics! Talk about serendipity —or the fact that the world is burning, so we have to talk about it, whatever you prefer. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant topics Gen Z can't stop talking about online. This week ...
WHAT'S NEW IN SOCIAL MEDIA Mar 14, 2023 ... Does TikTok finally have some competition??Last year, TikTok was on top of the world, having dethroned Google as the most visited website on the internet, and since then, is going from strength to strength. However, with a younger generation willing to try out the new thing that’s trending (hello 'Gas' app), new options are entering the market, ready to try to take a slice of the pie. Ahead, we spotlight some alternative additions hoping to gain from Gen Zs shifting sensibilities and one ...
EARTH DAY ECOWATCH Apr 20, 2023 ... GEN Zs TURNING ECO ANXIETY INTO ACTION With current TV shows such as Extrapolations potentially foreshadowing how the effects of climate change will become embedded into our everyday lives, it’s never been a more critical time to invest, innovate, and fight for our planet. Gen Zs are especially concerned and are more vocally expressing those concerns. 4 in 10 Gen Zs strongly agree that too many brands talk about being environmentally friendly but don't back it up with tangible actions. Although ...
HONORING SOCIAL WORKERS MONTH Mar 20, 2023 ... The organizations and Gen Zs that exemplify the profession National Social Work Month, observed throughout March, uplifts the social workers of our country and celebrates their constant contributions to our society, where members of the profession are helping people overcome personal crises like food insecurity, lack of affordable housing, or limited access to good health care. They also advocate on a systems level to ensure laws and policies are adopted so everyone can access such services ...
“WE JUST WON AN OSCAR” Mar 13, 2023 ... The hits and misses of The Oscars 2023 Last night, the 95th annual Academy Awards took place, and erring on the side of caution (after last year's slapgate’ fiasco), the ceremony lacked a little less drama, though host Jimmy Kimmel couldn’t resist a few quips to make light of last year's debacle. And, although only 5% of global youth feel that ‘movies’ have the greatest impact on popular culture within their country, the Academy was doing their darndest to attract this younger cohort where they ...
