PARENTS ON BOARD Apr 27, 2023 ... kids and from kids up to parents. Cassandra will be diving deeper into this topic when we publish our Parents on Board report next week, available for Cassandra members. In the meantime, we wanted to share a sneak peek at what we’ve learned about the Millennial + Gen Alpha combined cohort. By far the largest parent-child cohort, today's kids are set to overtake their parents in becoming the generation with the greatest spending power in history. A good reason to pay attention and get on board with ...
THIS (DIFFERENT) HOLIDAY SEASON Nov 16, 2021 ... Holiday ads embrace changing consumer needsTo say these last few years have been tough is an understatement. With the backdrop of a public health crisis, a climate crisis, and more–it’s no wonder this holiday season has been geared up for a more purposeful refocus on community and inclusivity. In today’s daily, we’re highlighting three major holiday ads that are both embracing the changing needs of consumers and (most importantly) filling our hearts with holiday cheer. - OREOS FOR SANTA - While ...
SELF-CARE SHOWERING Jul 12, 2023 ... . This means taking a thoughtful approach to your whole routine from head to toe.— Allie, 25, MA (Cassandra Collective) - HOW? - Not only does the everything shower entail taking an extremely warm, steamy shower for two to four hours, soaping up every nook and cranny while blasting some favorite tunes, but according to a tutorial posted by board-certified dermatologist Dr. Lindsey Zubritsky, there is a right and a wrong way to do the everything shower starting with your hair wash routine ...
THE GAMING BUSINESS Nov 15, 2021 ... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...
