GEN Z MEDIA Nov 07, 2022 ... Youth-led publications are on the riseRegardless of any media company’s medium, demographic, or purpose, one thing is for certain: anyone that neglects to adapt their content to the needs of the newer generations will not last long. Recognizing this, Gen Z perspectives in media have become especially valuable. Multiple organizations have managed to distinguish themselves from the rest by prioritizing Gen Z voices, and were in fact created with this very purpose in mind. Here are three emerging ...
SELF-CARE SHOWERING Jul 12, 2023 ... . This means taking a thoughtful approach to your whole routine from head to toe.— Allie, 25, MA (Cassandra Collective) - HOW? - Not only does the everything shower entail taking an extremely warm, steamy shower for two to four hours, soaping up every nook and cranny while blasting some favorite tunes, but according to a tutorial posted by board-certified dermatologist Dr. Lindsey Zubritsky, there is a right and a wrong way to do the everything shower starting with your hair wash routine ...
THE TOYBOX MEETS THE METAVERSE Aug 24, 2022 ... Iconic children’s brands make their web3 debutsKids will always play with toys, but these days, they reach for game controllers and devices as much as they do for dolls, Legos, or stuffed animals. With this emerging behavioral shift in mind, classic toy brands are experimenting with experiential launches in the metaverse – a digital world in which many internet-native Gen Alphas already spend significant time. - BARBIE - Barbie has taken the metaverse by storm this summer, making her debut on ...
CHATGPT GOES MAINSTREAM Jan 10, 2023 ... .) - CHATGPT OR DON DRAPER? - In what may be the first official ad made using ChatGPT, Ryan Reynolds – who, in addition to being an actor is also the founder of ad agency Maximum Effort and part-owner of mobile company Mint Mobile – detailed in a video released yesterday how he used the AI bot to write a script for the brand. “I said, ‘Write a commercial for Mint Mobile in the voice of Ryan Reynolds,’” Reynolds tells the camera. “‘Use a joke, a curse word, and let people know that Mint’s holiday promo is ...
PARENTS ON BOARD Apr 27, 2023 ... kids and from kids up to parents. Cassandra will be diving deeper into this topic when we publish our Parents on Board report next week, available for Cassandra members. In the meantime, we wanted to share a sneak peek at what we’ve learned about the Millennial + Gen Alpha combined cohort. By far the largest parent-child cohort, today's kids are set to overtake their parents in becoming the generation with the greatest spending power in history. A good reason to pay attention and get on board with ...
