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THE TOYBOX MEETS THE METAVERSE

... Iconic children’s brands make their web3 debutsKids will always play with toys, but these days, they reach for game controllers and devices as much as they do for dolls, Legos, or stuffed animals. With this emerging behavioral shift in mind, classic toy brands are experimenting with experiential launches in the metaverse – a digital world in which many internet-native Gen Alphas already spend significant time. - BARBIE - Barbie has taken the metaverse by storm this summer, making her debut on ...

GEN Z VALUES & VALUE

... how much Gen Z has money on their mind and how much and where they're willing to cash stuff compared to other generational cohorts. Here, we’re offering a sneak peek of the report by spotlighting three companies that are changing the way Gen Z spends. - CHECKOUT 51 - Gen Zs love a bargain and will happily do their research and wait out the best deal. Checkout 51 is a free app that has aspired to reinvent coupons, giving shoppers cash back for taking photos of their grocery receipts and allowing ...

GEN Z MEDIA

... Youth-led publications are on the riseRegardless of any media company’s medium, demographic, or purpose, one thing is for certain: anyone that neglects to adapt their content to the needs of the newer generations will not last long. Recognizing this, Gen Z perspectives in media have become especially valuable. Multiple organizations have managed to distinguish themselves from the rest by prioritizing Gen Z voices, and were in fact created with this very purpose in mind. Here are three emerging ...

CHATGPT GOES MAINSTREAM

... .) - CHATGPT OR DON DRAPER? - In what may be the first official ad made using ChatGPT, Ryan Reynolds – who, in addition to being an actor is also the founder of ad agency Maximum Effort and part-owner of mobile company Mint Mobile – detailed in a video released yesterday how he used the AI bot to write a script for the brand. “I said, ‘Write a commercial for Mint Mobile in the voice of Ryan Reynolds,’” Reynolds tells the camera. “‘Use a joke, a curse word, and let people know that Mint’s holiday promo is ...