ELEVATED EXPERIENCES May 24, 2023 ... exceptionally good time, gather your friends and check out these unique new spots and truly elevated experiences that have hit our radar. - THE OFFICE OF MR MOTO - As a generation that treats themselves more regularly than any other cohort, for those Gen Zs looking to splurge on a truly decadent and unique experience, NYCs latest speakeasy joining the omakase scene requires guests to decode an email before visiting to get the entrance code and is filled with eclectic Japanese antiques. Be sure to go hungry ...
PARENTS ON BOARD May 01, 2023 ... Cassandra’s latest report is hereMillennials, whose arrival was celebrated with those bright yellow “baby on board” signs and prized- to the best of their ability- by Boomer parents far and wide, signaled a seismic shift in the way society perceives children and their role in society. Fast forward to 2023, what happens when the OG “baby on board” generation becomes parents themselves? This growing parental cohort is digitally savvy, ethnically diverse, and less willing to accept traditional ...
MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
LET’S GET OUR PROM ON May 02, 2023 ... reclaimed fashion thanks to local Prom Projects highlighting once again how Gen Z is just being, well, Zs. With the PROMise of our #FYPs set to blow up with tags of #promposal2023, #prom, and #GRWM videos leading up to the grand entrance on a special evening, let's look at how brands are playing in the Prom space with some other ‘prom projects’ that have caught our eye so far this year. - PROM YOUR WAY - Celebrating Prom Season with a new campaign tapping into the emotional aspect of celebrating prom ...
GAME ON Apr 13, 2023 ... Gamers get serious about their healthGamers spend a lot of time gaming and practicing on their consoles, but that’s not enough to reach peak performance. New and ongoing research shows that expert physical training, targeted nutrition, and strong mental health are linked to improved results, especially as studies have found that the top 10% of esports players are more physically active than the other 90% of competitive gamers. Training has become so vital to competitive gaming that new ...
GOOD GETTERS Apr 24, 2023 ... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...
SOBER CURIOUS? Apr 17, 2023 ... permanently, are dabbling in a 'sober sprint' to reset your relationship with alcohol, or have just simply had enough of all of your social plans revolving around alcohol - we hear you and, in solidarity, are checking new trends popping up in the booze free space. - SOBER WEDDINGS - Helping couples stick to a budget and avoid a dreaded hangover on the first morning of wedded bliss, modern couples are increasingly opting to say “I do” while saying “I don’t” to the usual open bar in favor of a ‘high on ...
ON YOUR MARK, GET SET, WALK! Apr 05, 2023 ... Gen Zs walking the walk on National Walking Day.National Walking Day is exactly as it sounds — a day to celebrate the easiest way to be the healthiest version of you. And today’s youth are lacing up their walking shoes and getting on board. Perhaps first fueled by the early pandemic TikTok trend of “going on a stupid walk for my stupid mental health” evolving into trends such as The Hot Girl Walk - a four-mile outdoor walk where you essentially walk while looking and feeling cute garnering over ...
SUPPORTIVE SIBS Apr 10, 2023 ... Siblings share their stories Siblings, at times, are our best friends and sometimes, they can be our worst enemies. In honor of celebrating the bond between siblings, every year, April 10 is celebrated as Siblings Day in parts of the world. In the United States 'National Siblings Day' is recognized by 49 states but has not yet been declared a federal holiday. However, awareness of this occasion is growing, especially through social media, where many, including celebs, take to TikTok and Insta ...
