BE A GOOD (E)SPORT Jul 19, 2022 ... supporter of the gaming community, but their latest partnership is one of the coolest yet. The luxury brand teamed up with esports platform Faceit to create the “Gucci Gaming Academy,” an initiative that aims to foster the next generation of gaming talent. The program launched in May with an inaugural class of four players, selected based on personal interviews and gaming performance, with plans to expand. Participants receive access to professional coaches for full-time mentorship as well as lessons on ...
CHATGPT GOES MAINSTREAM Jan 10, 2023 ... .) - CHATGPT OR DON DRAPER? - In what may be the first official ad made using ChatGPT, Ryan Reynolds – who, in addition to being an actor is also the founder of ad agency Maximum Effort and part-owner of mobile company Mint Mobile – detailed in a video released yesterday how he used the AI bot to write a script for the brand. “I said, ‘Write a commercial for Mint Mobile in the voice of Ryan Reynolds,’” Reynolds tells the camera. “‘Use a joke, a curse word, and let people know that Mint’s holiday promo is ...
THE POWER OF BOOKTOK Jul 20, 2022 ... TikTok is singlehandedly selling out novels Worldwide book sales have absolutely skyrocketed in the last few years; in 2021 alone, readers bought 825 million copies of print books in the U.S., making it the best-selling year for print books since NPD Bookscan began tracking data in 2004. TikTok – and the young people who frequent the app – are the reason for the uptick. BookScan estimates that #BookTok (a hashtag with more than 64 billion views) helped authors sell 20 million printed books in ...
