PLEASE DON’T STOP THE MUSIC Jun 29, 2022 ... can personalize their purchases with free laser customization. Similarly, Lee, which is owned by the same parent company as Wrangler, signed on as the category sponsor of Bonnaroo earlier this month. They offered a custom patch station in the backstage area for artists and performers, while festival-goers were invited to contribute to some collaborative artwork called the“Original Lee Tree.” Standing over 12 feet tall, the tree was made with more than 900 square feet of scrap Lee denim. - BOOZE ...
BE A GOOD (E)SPORT Jul 19, 2022 ... supporter of the gaming community, but their latest partnership is one of the coolest yet. The luxury brand teamed up with esports platform Faceit to create the “Gucci Gaming Academy,” an initiative that aims to foster the next generation of gaming talent. The program launched in May with an inaugural class of four players, selected based on personal interviews and gaming performance, with plans to expand. Participants receive access to professional coaches for full-time mentorship as well as lessons on ...
THE POWER OF BOOKTOK Jul 20, 2022 ... TikTok is singlehandedly selling out novels Worldwide book sales have absolutely skyrocketed in the last few years; in 2021 alone, readers bought 825 million copies of print books in the U.S., making it the best-selling year for print books since NPD Bookscan began tracking data in 2004. TikTok – and the young people who frequent the app – are the reason for the uptick. BookScan estimates that #BookTok (a hashtag with more than 64 billion views) helped authors sell 20 million printed books in ...
