THE POWER OF BOOKTOK Jul 20, 2022 ... especially popular on the app, with #AustenTok garnering more than 16 million views. It also doesn’t hurt that the historic story’s been back in the headlines with its Netflix adaptation. - #BOOKTOKCHALLENGE - It’s not just authors and publishers benefiting from #BookTok; book stores are also seeing a sales bump. Barnes & Noble, the 125-year-old chain that has weathered a pretty tough decade, has seen serious growth fueled by TikTok. This summer, they’re doubling down on their commitment to the app with ...
NEW YEAR, NEW TRENDS Jan 04, 2023 ... How the internet rang in 2023While we’re all about looking ahead at Cassandra, today we want to take the opportunity to look back – back to the beginning of 2023. Though we’re only a few days into the year, several trends emerged on New Year’s Day as young people turned to social media to set the tone for the next 365. - TWELVE GRAPES - Some people clink champagne flutes at midnight; others kiss. This year on TikTok, young people did neither of the above, instead opting to pop grapes as the ...
WORLD CUP 2023 Dec 06, 2022 ... Global brand activations you can’t missDespite the many controversies surrounding the FIFA World Cup in Qatar, brands have not shied away from getting in on the action (and considering the record-breaking viewership, it’s not hard to guess why). Ahead, three ways brands are engaging football fans during the globally beloved tournament. - MCDONALD’S - McDonald’s launched its World Cup campaign in more than 75 of its markets, marking the brand’s largest global campaign to date. A number of ...
