PARENTS ON BOARD Apr 27, 2023 ... kids and from kids up to parents. Cassandra will be diving deeper into this topic when we publish our Parents on Board report next week, available for Cassandra members. In the meantime, we wanted to share a sneak peek at what we’ve learned about the Millennial + Gen Alpha combined cohort. By far the largest parent-child cohort, today's kids are set to overtake their parents in becoming the generation with the greatest spending power in history. A good reason to pay attention and get on board with ...
CHATGPT GOES MAINSTREAM Jan 10, 2023 ... .) - CHATGPT OR DON DRAPER? - In what may be the first official ad made using ChatGPT, Ryan Reynolds – who, in addition to being an actor is also the founder of ad agency Maximum Effort and part-owner of mobile company Mint Mobile – detailed in a video released yesterday how he used the AI bot to write a script for the brand. “I said, ‘Write a commercial for Mint Mobile in the voice of Ryan Reynolds,’” Reynolds tells the camera. “‘Use a joke, a curse word, and let people know that Mint’s holiday promo is ...
GENERATION INFINITE Jun 30, 2022 ... that to their remarkable creativity and innate curiosity, you've got a generation unlike any we've ever seen. Here, we’re giving readers a sneak peek of the report, which you can find in full here. - #DETOXYOURFEED - Dove is taking the next step beyond their practice of reporting social media's harmful effects on young girls' self-esteem. The beauty and wellness brand has created a 4-step plan to #DetoxYourFeed from social media's toxic beauty content. The action plan includes prep for parents to ...
